About the Program
Every product that crosses a border must connect with people who shop, speak, and decide differently. Marketing reveals what customers want; international business shows how to reach them in another market, under another set of rules. This concentration develops skills in both fields, so you can carry a brand from a local audience to a global one.
You will study consumer behavior, research, and advertising, then put data to work in Marketing Analytics with tools such as SPSS and Google Analytics. International Marketing and global business courses, including Export/Import Marketing and Logistics, show how trade, culture, and regulation shape strategy, while six credits in one world language sharpen the way you communicate across cultures. Internships and co-ops let you test it all inside a real organization, and the Leon Hess Business School’s AACSB accreditation stands behind the degree.
Core Courses
- Marketing Research
- Consumer Behavior
- Principles of Advertising
- Marketing Analytics
- International Marketing
- Managerial Marketing
Student Outcomes
The Marketing and International Business concentration is designed for students interested in working with people across private and public organizations, including for-profit and nonprofit businesses. Through instruction from experienced faculty in marketing and international business, you will build the skills to work with clients and customers in areas such as product and service offerings, promotion and advertising, retailing and distribution, and customer relationship management.
Student Mentoring Programs
Network with others and obtain career advice from alumni and friends of Monmouth.
Experiential Education for Business Students
Gain real-world experience through internships, co-operative education, and service learning.
Student Scholarships and Awards
Receive financial support and recognition from Monmouth’s Business Council and others.
Beta Gamma Sigma Honor Society
Earn induction into an international honor society comprised of top business leaders.
Undergraduate Research & Internships
The Monmouth University Leon Hess Business School, in cooperation with its Business Council, offers you the opportunity to learn from experienced mentors from various business backgrounds. You also have the opportunity to experience challenging real-world involvement in your area of study in experiential education—internship, cooperative learning experience, and non-credit service learning. Working with an experienced mentor and/or participating in experiential education can be helpful to you as you seek a rewarding and satisfying job and career.
Min Hua Lu, DBA.
Department Chair;
Associate Professor
Marketing and International Business
Samuel E. and Mollie Bey Hall, 148