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B.S. in Business Administration with a Concentration in Marketing

About the Program

Business is increasingly becoming global. As a result, being able to reach people from around the world is crucial. The Department of Marketing and International Business recognizes this need and addresses it through two concentrations in the undergraduate business administration program: Marketing, International Business.

Core Courses

  • Marketing Research
  • Consumer Behavior
  • Principles of Advertising
  • International Marketing
  • Managerial Marketing

Student Outcomes

The Monmouth University Leon Hess Business School, in cooperation with its Business Council, offers you the opportunity to learn from experienced mentors from various business backgrounds. You also have the opportunity to experience challenging real-world involvement in your area of study in experiential education—internship, cooperative learning experience, and non-credit service learning. Working with an experienced mentor and/or participating in experiential education can be helpful to you as you seek a rewarding and satisfying job and career.

Student Mentoring Programs
Network with others and obtain career advice from alumni and friends of Monmouth.

Experiential Education for Business Students
Gain real-world experience through internships, co-operative education, and service learning.

Student Scholarships and Awards
Receive financial support and recognition from Monmouth’s Business Council and others.

Beta Gamma Sigma Honor Society
Earn induction into an international honor society comprised of top business leaders.

Undergraduate Research & Internships

The marketing concentration is designed for students interested in working with different people in private or public organizations, both for-profit and non-profit. Through instruction from experienced faculty members—who have professional experiences in marketing, healthcare, and international business fields—students will be able to acquire knowledge and develop their ability to work with clients and customers in offering products and services, promotion and advertising, retailing and distribution, maintaining relationships with targeted customers.