About the Program
Real estate runs on two kinds of insight: what a property is worth and what makes people want it. In this concentration, you will learn to answer both, pairing marketing research, consumer behavior, and advertising with real estate law, appraisal, finance, and development, then choosing whether to go deeper in real estate data analysis or marketing analytics.
The coursework is matched by work in the field. Through the Kislak Real Estate Institute, you will build practical skills in Argus, Excel, and CoStar and meet professionals through internships, networking events, and mentoring. As a member of the Real Estate Club, you can interview industry guests on “From the Ground Up,” a student-led podcast produced on campus. You will graduate with the skills to value a property and make the case for it.
Core Courses
- Marketing Research
- Consumer Behavior
- Principles of Advertising
- Real Estate Law
- Real Estate Finance Investment and Taxation
- Real Estate Appraisal
- Real Estate Development
Student Outcomes
The Marketing and Real Estate concentration is designed for students interested in working with people across private and public organizations, including for-profit and nonprofit businesses. Through instruction from experienced faculty in marketing and real estate, you will build the skills to work with clients and customers in areas such as product and service offerings, promotion and advertising, retailing and distribution, and customer relationship management.
Student Mentoring Programs
Network with others and obtain career advice from alumni and friends of Monmouth.
Experiential Education for Business Students
Gain real-world experience through internships, co-operative education, and service learning.
Student Scholarships and Awards
Receive financial support and recognition from Monmouth’s Business Council and others.
Beta Gamma Sigma Honor Society
Earn induction into an international honor society comprised of top business leaders.
Undergraduate Research & Internships
The Monmouth University Leon Hess Business School, in cooperation with its Business Council, offers you the opportunity to learn from experienced mentors from various business backgrounds. You also have the opportunity to experience challenging real-world involvement in your area of study in experiential education—internship, cooperative learning experience, and non-credit service learning. Working with an experienced mentor and/or participating in experiential education can be helpful to you as you seek a rewarding and satisfying job and career.
Min Hua Lu, DBA.
Department Chair;
Associate Professor
Marketing and International Business
Samuel E. and Mollie Bey Hall, 148