Alumni Engagement and Annual Giving

Klaus sets the goals, strategies, and objectives for engaging alumni and friends through events, mass communications, and personal interactions, to increase advocacy and financial support for the University. She is responsible for the Annual Fund, which includes telephone campaigns, direct mail, e-appeals, and web-based appeals to support specific projects and unrestricted funds. She also works closely with the University’s Alumni Association Board of Directors to develop and support collaborative initiatives designed to engage alumni as advocates and donors.