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Strategic Public Relations and Social Media Concentration

As emerging technology continues to affect the way public relations is practiced today, communication professionals need to understand its impact on the way we craft messages. Our 18-credit Strategic Public Relations and Social Media Concentration as part of your M.A. in Communication is designed to teach both current theory and its practical application. Experiential education is a key component to our graduate communication program. This M.A. in Communication specialization combines relevant course work and real-world experience.

Learn to Craft a Brand

You will explore new ways to develop compelling stories across emerging digital technologies and traditional information outlets. With coursework specifically targeted to constructing public and organizational messages, you will learn to identify brand advocates and target audiences. Some of your courses may include:

  • Message Construction—Audio, Video and Web
  • Principles of Public Relations
  • Advanced Public Relations Planning
  • Crisis and Issues Management
  • Public Relations and Fundraising
  • Special Event Planning and Promotion
  • Strategic Digital Communication
  • Global Communication and Public Relations
  • Graduate Internship in Communication
  • Communication Ethics
  • Public Opinion and Media
  • Global Media and New Technologies
  • Organizational Communication
  • Presentational Communication: Design and Delivery

You will emerge from our graduate communication program ready to help for-profit, nonprofit, government, and other entities communicate their messages to the world.

Kelly Brockett M.A.’18

Marketing and Communications Manager, HudsonWay Immersion School

My job requires a range of skills, including brand management, public relations, graphic design, social media marketing, and most importantly multitasking and time management. I believe the education that I received in Monmouth University’s graduate program truly prepared me for this role. Each professor took the time to get to know me, learn about my personal and professional goals, and ensured that I had the tools and resources to achieve them.

Upcoming Graduate Studies Information Sessions