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Rubric Enhancement for MBA Strategic Communication

Sub-LO1: MBA learners will justify decisions and strategies proposed via written, oral and visual forms.

Instruction: Please click the submit button after completing each criterion.

CRITERION 1: Problem Framing

  • Identifies main issue. 
  • Identifies the correct target audience. 
  • Provides a timeline of action steps to address issue(s). 

CRITERION 2: Research Documentation

  • Sources are from multiple and varied sources. 
  • Sources are relevant. 
  • Sources are on topic. 
  • Sources are appropriate. 
  • Sources are cited appropriately. 

CRITERION 3: Analysis

  • Clearly identify key information.   
  • Builds an adequate argument against alternative solutions. 
  • Presents recommendations that address relevant issues. 
  • Clearly organizes recommendations to resolve relevant issues. 
  • Analysis is appropriate.
  • Analysis is accurate. 

CRITERION 4: Mediated Technology

  • Uses professionally prepared visuals.
  • Visuals supports position.
  • Materials make appropriate reference to the analysis. 

Sub-LO2: MBA learners will demonstrate their ability to work as a team, producing a well formed and fully integrated result.

CRITERION 5: Team Communication Effectiveness

  • Fulfills roles and responsibilities as agreed to by the team.
  • Displays cooperation with other team members.
  • Final work is complete.
  • Final work is well organized.
  • Final work is error free.
  • Final work is completed on time.
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