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Katherine Parkin, PhD

Associate Professor

PhD, Temple University

Office: Howard Hall , Room 335

Phone: 732-571-4492


Regularly Taught Courses:

US Women's History

History of Sexuality in America

Cultural History of Advertising

Selected Works:


Women at the WheelProfessor Parkin's new book Women at the Wheel: A Century of Buying, Driving, and Fixing Cars will be published in October 2017 by the University of Pennsylvania Press.

Food is love

Food is Love: Advertising and Gender Roles in Modern America. Philadelphia: University of Pennsylvania Press, 2006.

Bob Edwards

Professor Parkin appeared on Bob Edwards's NPR show.

You can listen to her interview here: Part 1,    Part 2

Food Ad Database Promo

Visit Food Advertisements Through the Decades, a database that includes some of the ads featured in Dr. Parkin's book Food is Love.

Leap Year Postcard Database Promo

Leap Year Postcard Database

Dr. Parkin has compiled an extensive database that catalogs Leap Year postcards from 1904 through 1920.

In the News

Dr. Parkin's postcard research and writings were noted in the following articles:

Dr. Parkin was also featured on The Academic Minute radio broadcast on February 29, 2014.

Scholarly Articles:

“'Bring Them Back Alive!': Fear and the Macabre in US Automobile Tire Advertising," Advertising & Society Quarterly 18 (1) April 2017: (published by Johns Hopkins University Press, available through Project Muse).

“Glittering Mockery”: Twentieth-Century Leap Year Marriage Proposals,” Journal of Family History 37(1) January 2012: 85-104.

"The Key to the Universe: Springsteen, Masculinity, and the Car," in Bruce Springsteen and the American Soul: Essays on the Songs and Influence of a Cultural Icon, edited by David Izzo. Jefferson, North Carolina: McFarland & Company, Inc., 2011.

“It’s Up to the Women: House Work and Identity in American Life,” Gender & History 22(2) August 2010: 451-457.

“The Sex of Food and Ernest Dichter: The Illusion of Inevitability.” Advertising & Society Review 5(2) 2004.

“Campbell’s Soup and the Long Shelf Life of Traditional Gender Roles.” Kitchen Culture in America: Representations of Food, Gender, and Race. Ed. Sherrie A. Inness. University of Pennsylvania Press, January 2001.

Presentations/Invited Talks:

Invited lecture to the Annual Glass Seminar, “Advertising Pyrex to Women: 100 Years,” at the Corning Glass Museum, Corning, New York, October 16-17, 2015.

In December 2005, I was an invited presenter at a symposium in Vienna, Austria, where I presented my paper, "'The Power of Real, Unadulterated Sex': Ernest Dichter, Libido, and American Advertising."

Additional Information:

Video Link

Monmouth University history professor Katherine Parkin talks about men, the automobile, and mobility in late twentieth-century American culture. She also discusses how the music of Bruce Springsteen is central to capturing the meaning of the car for both men and women.

Watch the Video