Monmouth University student team from Dr. David Paul’s Services Marketing received recognition for achievement in a complex competitive business simulation.

Success in this simulation requires student teams to order and interpret marketing research studies and make changes in their team’s business operations.  Teams are evaluated according to “key performance indicators” (KPIs), some perhaps obvious (i.e. profitability, market share) and others less so, but still very important (e.g., ratio of net income achieved revenues).

For one quarter, the team of Robbi Krienke (Mountainside, NJ), Joseph Rienzi (Wrightstown, PA) and Alex Whelan (Wyckoff, NJ) placed third of approximately 350 competing teams in the nation on the KPI of forecasting accuracy.  For another quarter, this team placed tenth in change in net income to revenue.  Other schools that were involved in the competition this semester include such institutions as Arizona State, Penn State, Clemson, and the Universities of Kansas, Wisconsin, and Arizona, as well as the Indian Institute of Management – Lucknow.

The students received a certificate of accomplishment from Dr. Paul for their prestigious accomplishment.

For more information, contact Dr. David Paul at