Media sales is the engine that powers broadcasting. From securing local advertisers to building national partnerships that keep programming on the air, sales professionals connect businesses with tv and radio audiences every day.
What is the Media Sales Academy?
The Media Sales Academy (MSA) is a fully funded, hybrid training program where students learn about business development, marketing and sales for television and radio stations. Hosted by the NAB Leadership Foundation (NABLF), this program includes networking and professional development from leading broadcasters, as well as a pitch competition and career fair. The foundation covers the cost of travel associated with the program.
Curriculum
- TV and Radio Sales 101
- Audience Research, Analytics and Insights
- Advertising Strategies
- Sales Skills Training
- Negotiation Tactics and Client Relations
- Digital and Emerging Media
- Career Prep and Building Your Personal Brand
Timeline
- Final Application Deadline – November 6, 2026
- Opening Session* – February 4-6, 2027
- Virtual Sessions (1-2 per month) – February-May, 2027
- Sales Pitch and Career Fair* – May 12-14, 2027
- Summer Internships (at host location) – Summer 2027
- Virtual Closing Session – August 18, 2027
*at NAB headquarters in Washington, D.C.
Basic Qualifications
- Must be 18 years of age or older
- Currently enrolled as a rising Junior or above (30 academic credits)
- Cumulative GPA of 3.0 or above
- Authorized to work in the United States without visa sponsorship by NAB or the NAB Leadership Foundation.
- Strong written and oral communication skills and are organized, detail-oriented, and a team player
- Pursuing a degree or interested in Advertising, Sales, Marketing, Economics, Consumer Insights, Operations Research or Business, with a desire to learn about different opportunities in the broadcast advertising field
