Digital Media Lead

Digital Media Lead

Hybrid – Miami, FL

ARC Group is recruiting for a Fortune 500 company in the hospitality industry seeking a detail-oriented Digital Media Lead to manage the day-to-day execution, optimization, and coordination of paid digital media campaigns.

Responsibilities

Manage paid media campaigns across paid search, display, social, DCO, and partner/co-brand channels, including setup, launch, optimization, and QA.
Coordinate campaign calendars, promotional information, creative assets, tracking requirements, and other inputs with media agencies and internal teams.
Manage audience segmentation, targeting, suppression lists, and CDP audience libraries.
Own pixel and tag implementation, including Tealium tickets, tracking QA, and coordination with BI/technology teams.
Oversee DCO campaign execution, including feeds, creative assets, APIs, QA, and optimization.
Coordinate co-brand and partner campaigns, including tracking, billing, creative, compliance, and timelines.
Ensure campaigns launch accurately and on time while identifying and resolving tracking, creative, audience, and execution issues.

Qualifications

3+ years of experience in paid media, digital marketing, campaign management, or a related field.
Hands-on experience with paid search, social, and/or display advertising.
Experience with audience segmentation, campaign tracking, pixels/tags, and QA.
Experience with Tealium or another tag management platform strongly preferred.
Strong project management and communication skills with experience coordinating multiple stakeholders and media agencies.
Highly detail-oriented with strong organizational and troubleshooting skills.
Experience with DCO, CDP platforms, or audience management is a plus.
Hospitality, travel, cruise, or large e-commerce experience is preferred.