Character Designer

We’re Hiring: Product & Character Designer

Location: Pico Rivera, CA

Pay: $25-28 per hour

Schedule: Monday – Friday | 9:00 AM – 5:30 PM (IN-OFFICE only)

Apply: hr@wslicensing.com

About the Role

We are seeking a skilled and creative Senior Product/Graphic Designer to join our in-house team. In this role, you’ll play a key part in developing and executing product and graphic design for our owned IPs: Anirollz and Hakongee. This is a hands-on position ideal for someone who can take ideas from concept to final production while staying true to each brand’s unique identity.

Key Responsibilities

Product Development (Primary Focus)

Develop new, innovative products for WSL’s owned IPs, including Anirollz and Hakongee.
Brainstorm and present fresh product concepts aligned with current market trends and consumer insights.
Create new collections and seasonal assortments from concept through production.
Work closely with production and factories to ensure products are manufacturable and cost-effective.
Research trends in toys, collectibles, lifestyle products, giftware, and pop culture.

Character Asset Development (Primary Focus)

Create new character expressions, poses, outfits, accessories, and themed illustrations.
Expand each character’s personality through original artwork and storytelling assets.
Develop new visual assets that can be used across products, packaging, marketing, licensing, and retail.
Maintain brand consistency while continuously evolving each IP.

Graphic Design

Design packaging, hangtags, labels, PDQs, catalogs, and marketing materials.
Create digital assets for social media, websites, trade shows, and sales presentations.
Prepare production-ready vector artwork and print files.

Product Production & Technical Design

Prepare tech packs and production specifications.
Select materials, fabrics, embroidery, colors, trims, and finishes.
Communicate with overseas factories regarding revisions and approvals.
Review samples and ensure quality before production.

Collaboration

Work closely with the Product Development, Sales, Marketing, and QA teams.
Participate in brainstorming sessions for future product launches.
Manage multiple projects while meeting deadlines.
Support trade shows, retailer presentations, and licensing opportunities.

Qualifications

2+ years of experience in product/graphic design, toy development, or related fields.
BFA or equivalent in Product Design, Graphic Design, Toy Design, or similar.
Proficiency in Adobe Creative Suite (Illustrator, Photoshop) and Google Workspace.
Experience with prototyping, pre-production, and material selection.
Strong understanding of toy construction, compliance, and manufacturing processes.
Familiarity with soft/plush and plastic product development.
Experience with print design and branding is a plus.
Comfortable with project management tools (ClickUp).
Highly organized, detail-oriented, and deadline-driven.
Excellent verbal and written communication skills.

Benefits