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Undergraduate Marketing Class Supports Local Not-for-Profit

John Inzero
As part of a term project last fall semester, Prof. John Inzero’s Marketing of Services course (BK-421) worked with Shore House, a Monmouth County not-for-profit organization that mentors people afflicted with mental illness in job search and training.

Student teams met with Shore House representatives at the beginning of the fall 2019 semester and began to work on a marketing plan intended for raising awareness of the Shore House mission among donors and volunteers. In November, the teams presented their recommendations to the Board of Trustees of ShoreHouse, which praised students for providing independent and objective views.

A follow-up is planned in the next few months.