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Monmouth University students from Marketing Professor Robert Mika’s graduate promotion strategy class have developed promotional plans for Big Brothers Big Sisters of Monmouth and Middlesex Counties this semester. The students will present their work to Big Brothers Big Sisters executives on May 7 at 6:30 p.m. in Bey Hall, Room 222.

The 30 students were split into 10 teams, and each team prepared a detailed promotion plan for Big Brothers Big Sisters’ consideration. Throughout the semester, Professor Mika meets with each team of students to review their research and strategies.

Professor Mika commented, “This is a great opportunity for students to relate the concepts covered in class to a ‘real world’ situation, as well as for the Leon Hess Business School to give back to the community.”

William Salcedo, executive director of Big Brothers Big Sisters of Monmouth and Middlesex Counties, said: “We are grateful to Monmouth University, Professor Mika, and the students for helping Big Brothers Big Sisters raise awareness about our need for volunteer mentors, particularly males between the ages of 21 and 35. Community support is vital for our organization to continue to provide mentoring for children who need a positive role model in their life.”

For more information on the Leon Hess Business School at Monmouth University, visit or call 732-571-3430.

About Big Brothers Big Sisters of Monmouth & Middlesex Counties

The Mission of Big Brothers Big Sisters of Monmouth & Middlesex Counties is to provide children facing adversity with strong and enduring, professionally supported 1:1 relationships that change their lives for the better, forever. BBBSMMC is a donor-supported, volunteer agency that is currently providing over 500 children with a Big Brother or Sister to spend time and build a friendship with. The agency is sustained by community support through individual gifts, grants, and special events. For more information, to become a Big Brother or Sister, or to make a donation, call 732-544-2224 or visit

About Monmouth University

Monmouth University is a leading private institution that offers a comprehensive array of undergraduate and graduate degree programs. The University provides students with a highly personalized education that builds the knowledge and confidence of tomorrow’s leaders. Located in West Long Branch, New Jersey, Monmouth University’s magnificent and historic campus is approximately one hour from both New York City and Philadelphia and is within walking distance of the beaches of the Atlantic Ocean. Monmouth University is listed in U.S. News & World Report‘s “Best Colleges” and The Princeton Review’s “The Best 377 Colleges,” and is recognized by the latter as one of the country’s top “green” colleges. To learn more, visit us at