Core Responsibilities
Social Media Management (Instagram / Facebook / TikTok)
Create, schedule, and publish consistent short-form content (posts, reels, stories)
Engage with followers and community (comments, DMs, reposts, tagging)
Utilize hashtag strategy and location tagging to increase visibility
Promote Mindful Works products, pop-ups, classes, volunteer opportunities, and mission impact
Newsletter Support
Draft and send newsletters (monthly)
Support marketing of events, promotions, donations, and community updates
Photography + Content Capture
Photograph products, in-shop content, events, and seasonal inventory
Build and maintain an organized photo/video content library for ongoing marketing use
In-Person Coordination
Attend one in-person work session per week for content capture and marketing alignment
Coordinate with Mindful Works staff on upcoming promotions and needs
Supervision & Workflow
Reports to: Executive Director, Susan Williams
Biweekly check-ins recommended for planning, approvals, and alignment
Trial Period
Initial 60-day trial period, followed by evaluation of:
consistency of output
quality of content and alignment with brand voice
growth in engagement/reach
ability to work independently and meet deadlines
collaboration with staff
