The Marketing Intern will work alongside the Director of Marketing to gain exposure to how the Wave Resort and Bungalow Hotel brands are brought to life across digital, social, experiential and on-property marketing.
This role is ideal for a student interested in hospitality, marketing, content and design who is eager to learn how a hotel marketing department operates.
The intern will gain hands-on hospitality marketing experience and exposure to content creation, graphic design, social media, influencer marketing, email marketing, website management, events and programming, partnerships, public relations and performance reporting while learning how an integrated hotel marketing strategy is developed and executed.
Learning & Responsibilities
- Shadow the Director of Marketing and gain exposure to the day-to-day operations of a resort marketing department.
- Review website updates with the Director of Marketing, including events, offers, packages and property information.
- Participate in maintaining the marketing/content calendar and learn how upcoming events, offers and programming are represented across marketing channels.
- Observe and participate in the development of on-brand marketing collateral, event graphics, social content, email assets, signage and digital materials.
- Participate in social media content planning for platforms including Instagram, TikTok and Facebook.
- Help capture photo and short-form video content throughout Wave Resort and Bungalow Hotel, including guest experiences, food & beverage, events, amenities and seasonal programming.
- Research hospitality, lifestyle and social media trends and review relevant findings with the marketing team.
- Help organize and maintain photo and video asset libraries.
- Gain exposure to influencer visits, content creator partnerships and collaborations, including research, scheduling, deliverable tracking and performance reporting.
- Research potential local partners, creators and community opportunities for review with the Director of Marketing.
- Observe and participate in the marketing of hotel programming, F&B activations, seasonal events and special packages.
- Participate in on-site content capture during select events.
- Learn how hotel events, activations and seasonal programming are marketed and promoted.
- Observe the coordination of local partnerships and cross-promotional opportunities within Pier Village and the surrounding community.
- Participate in the development of marketing collateral and digital assets while learning established brand standards.
- Assist with gathering basic marketing analytics and review social media, email, website, influencer and campaign performance with the Director of Marketing.
- Participate in marketing meetings and brainstorming sessions to observe how campaigns, events and guest experiences are developed.
- Gain exposure to collaboration with hotel departments including Food & Beverage, Sales, Operations, Spa and Revenue Management, as well as outside agencies and vendors.
- Complete small supervised marketing assignments or projects throughout the internship to apply skills and concepts learned.
LEARNING OBJECTIVES
By the completion of the internship, the student should have gained practical experience in:
- Understanding how hospitality marketing campaigns are planned, developed and executed.
- Creating content within established brand standards under supervision.
