Internship Opportunity: Social Media & Brand Strategy
Location: Remote / Hybrid (Greater NJ Area preferred)
Target Candidates: 3rd or 4th Year College Students
Brands: Black Ink Events & ProcurementCon
This is an Internship for credit related education tracks. This is an unpaid internship with reimbursements and/or stipends for travel related expenses and costs such as milage, tolls, gas and food.
This opportunity has the potential for permanent employment with the right candidate.
The Opportunity
We are seeking a versatile Social Media Intern to join our creative team. This is not a “coffee-run” internship. You will be on the front lines of digital storytelling for two very different audiences. You will learn how to pivot your voice, strategy, and content style between a high-energy fan community and a sophisticated professional network.
Core Responsibilities
For Black Ink Events (Consumer/Fan Facing)
Engagement-First Content: Schedule, deliver and engage with our “scroll-stopping” visual content (reels, graphics, and stories). Develop engaging and exciting copy to entice the reader to action, that builds excitement for upcoming an-centric events.
Community Management: Monitor and engage with fan communities, responding to comments and fostering a sense of “FOMO” around live event experiences.
Trend Jacking: Identify and leverage current trends in pop culture, film, and media to keep the brand relevant and conversational with the team and maintain cohesion across all platforms including: Instagram, TikTok, Facebook, Reddit and YouTube
For ProcurementCon (B2B & Government Contracting)
Authority-Building Content: Assist in creating education-first content for LinkedIn and professional platforms, focusing on small business growth and the complexities of government contracting.
Professional Networking: Help manage community outreach within the B2G (Business-to-Government) sector, engaging with industry leaders and procurement officers.
Engaging Professionalism: Create strong copy that aligns with the brand and event graphics that translate complex industry data into digestible social “nuggets.”
Across Both Brands
Analytics & Reporting: Use platform insights to track the performance of your posts and provide weekly reports on what’s working and why.
Content Scheduling: Manage a multi-brand content calendar, ensuring a consistent and strategic flow of information. Currently using Vista Social but open to suggestions for platforms you feel may serve the goals more efficiently.
Event Coverage: (As applicable) Assist with live social media coverage during events, capturing the “vibe” for fans and the “value” for professionals.
Required Skills & Qualifications
Academic Standing: Must be a current Junior or Senior (3rd or 4th year) pursuing a degree in Marketing, Communications, Social Media Marketing, or a related field.
The “Voice”: The ability to switch between “enthusiastic fan” and “authoritative professional” in written communication with a bit of rebellion and a lot of authority.
Design Savvy: Familiarity with the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) in the event you must make content on the fly or find things that need immediate correction.
Platform Expertise: Deep understanding of Instagram, TikTok, FB, Reddit and YouTube for consumer growth, and a deep understanding of LinkedIn for professional B2B networking.
Reaper Mentality: You will have mentorship, but we value interns who can research a topic and present a creative “take” without hand-holding. A Reaper Mindset is required: Goal Oriented, Mission Focused, Solution Oriented, Decisive, Unwavering, Loyal. You should not be afraid of failure, swayed or defined by others, fold under pressure or lose sight of the goal
What You’ll Gain
The Dual-Portfolio: You will leave with a portfolio that proves you can market to both the “General Public” and “Government/Business Decision Makers”—a rare and highly marketable skill set.
Direct Impact: Your ideas won’t sit in a folder; they will be seen by thousands of fans and hundreds of industry executives.
Professional Mentorship: Direct access to seasoned marketing and event production professionals with decades of industry experience.
To Apply: Please submit your resume and a link to your portfolio or a few samples of social media content you’ve created (personal or professional).
