Close Close

Directory

Photo of Joseph F. Rocereto, Ph.D.

Joseph F. Rocereto, Ph.D.

  • Professor

Department: Marketing and International Business

Office: Bey Hall 152

Office Hours: Monday: 11 a.m.–12 p.m. (Zoom)
Wednesday: 4:30–6:30 p.m.

Phone: 732-263-5713

Email: jroceret@monmouth.edu


Dr. Rocereto received his Ph.D. in Marketing and his MBA degrees from Drexel University. His research is focused on the effects of brand anthropomorphization, branding effects, and self-concept congruities. His research has appeared in the Journal of Marketing, Advances in Consumer Research, International Journal of Advertising, Advances in International Marketing, and the Journal of Marketing Theory and Practice, among others. He has presented his research at leading national and international conferences.

His primary areas of teaching, both at the graduate and undergraduate levels, include marking research and consumer behavior.

Education

Ph.D., Drexel University

MBA, Drexel University

B.A., Dickinson College

Scholarly Articles

Puzakova, Marina, Hyokjin Kwak, and Joseph F. Rocereto (2013), “Better Not Smile at the Price: The Contradictory Role of Brand Anthropomorphism on Price Fairness,” Advances in Consumer Research, Vol. XLI, Simona Botti and Aparna Labroo, eds., Provo, UT: Association for Consumer Research, forthcoming.

Puzakova, Marina, Joseph F. Rocereto, and Hyokjin Kwak (2013), “Ads Are Watching Me: A View from the Interplay between Anthropomorphism and Customization,” International Journal of Advertising, forthcoming.

Puzakova, Marina, Hyokjin Kwak, and Joseph F. Rocereto (2013), “When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization amidst Product Wrongdoings,” Journal of Marketing, 77 (3), 81-100.

Kwak, Hyokjin, Anupam Jaju, Marina Puzakova, and Joseph F. Rocereto (2013), “The Connubial Relationship between Market Orientation and Entrepreneurial Orientation,” Journal of Marketing Theory and Practice, 21 (2), 141-161.

Rocereto, Joseph F., Marina Puzakova, Rolph E. Anderson, and Hyokjin Kwak (2011), “The Role of Response Formats on Extreme Response Style: A Case of Likert-Type versus Semantic Differential Scales,” Advances in International Marketing, 22, 53-71.

Courses

Recently Taught Classes

2022 Fall

2022 Summer C

  • Cooperative Education: Marketing Concentration – BK 488

2022 Summer B

  • Marketing Research – BK 301
  • Principles of Marketing – BK 250

2022 Spring

2021 Fall

2021 Summer B

  • Marketing Research – BK 401
  • Principles of Marketing – BK 250

2021 Spring

2020 Fall

2020 Summer B

  • Marketing Research – BK 401
  • Principles of Marketing – BK 250

2020 Spring

2019 Fall

2019 Summer E

  • Marketing Research – BK 620
  • Principles of Marketing – BK 250

2019 Summer C

  • Cooperative Education: Marketing Concentration – BK 488

2019 Spring

  • Consumer Behavior – BK 404
  • Cooperative Education: Marketing Concentration – BK 488
  • Marketing Research – BK 401
  • Marketing Research – BK 620

Frequently Taught Classes