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Bill V. Attardi

Adjunct Professor

Management and Leadership, Marketing and International Business
Bey Hall

Bill V. Attardi

In 2015, Bill Attardi celebrated 50 years in the lighting business. His first full time job, following three years of service in Army Security, was as a sales rep for Westinghouse Lamp in New York City. What’s that song: “if you can make it there, you can make in anywhere”. Well,
learning to sell in NYC led to executive positions with Westinghouse, Philips and USI Lighting, as well as part-ownership in Wellmade Products.

In 1994, he founded Attardi Marketing, a strategic marketing consulting and training company and is publisher of

Bill has an MBA in marketing and as Adjunct Professor at Monmouth University has been teaching graduate and undergraduate marketing and management courses for the past 17 years.


Frequently Taught Classes

  • Advertising and Media Management (BK 641)
  • Foundations of Marketing Management (BK 520)
  • Principles of Advertising (BK 411)
  • Strategic Management (BM 490)