Dr. Amy Handlin holds a B.A. from Harvard, an M.B.A. from Columbia, and a Ph.D. from New York University. She taught marketing and advertising on the undergraduate level, and marketing management and promotional strategy in the M.B.A. program.
She has a particular research interest in prescription drug advertising, and has also written about survey design, message framing, information comprehension, and other marketing communication topics.
As a consultant, she has designed and analyzed qualitative and survey research to boost brand image and positioning. In addition to conducting many focus groups, she has also trained focus group facilitators and analysts.
Dr. Amy Handlin was a professor at Monmouth University from 1991 to 2018.