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Mika, Robert

Robert Mika, MBA

  • Adjunct Professor

Department: Marketing and International Business

Office: Bey Hall 158

Phone: (732) 263-5336

Email: rmika@monmouth.edu


Robert Mika holds a B.S. Degree in Marketing from Seton Hall University, an MBA Degree from Fairleigh Dickinson University (Cum Laude) and has completed an Advanced Marketing Research Certificate Program from the Wharton School of Business Administration, University of Pennsylvania. His business background spans over 30 years of “real world” marketing experience with such organizations as AXA Equitable, Renault USA, AT&T, AT&T International, Monmouth University and Innovative Creative Packaging Solutions. He has held various marketing positions with direct responsibilities for Marketing Management, Advertising, Strategic Planning, Marketing Research, Public Relations and Sales Promotion activities.

His association with Monmouth University includes over 35 years as an Adjunct Professor of Marketing teaching various marketing courses at both the undergraduate and graduate level. While at Monmouth he served 8 years as Executive Director of Enrollment Management/College Relations. Position reported directly to the President and was part of the President’s Cabinet. He received Monmouth’s Adjunct Appreciation Award for over 33 years of service.

Other positions notable positions include:

  • Previous owner/partner-Marketing Consulting Business – Special Interest Marketing Group.
  • Former Member Board of Trustees – Rumson Country Day School.

Education

MBA (Cum Laude), Business/Marketing, Fairleigh Dickinson University

BS Marketing, Seton Hall University

Advanced Certificate Program in Marketing Research, The University of Pennsylvania, The Wharton School

Research Interests

  • Advertising
  • Marketing Research
  • Marketing Management
  • Promotional Strategy

Professional Associations

  • Innovative Creative Packaging Solutions, Director of Marketing
  • AT&T, AT&T International, Marketing Manager
  • Renault USA, Inc., Marketing Research Manager
  • Monmouth University, Executive Director of Enrollment Management & College Relations
  • Brookdale Community College, Marketing & Economics Dept.
  • Provided Consulting Services to several small businesses in the food, real estate, executive sport fishing charters, computer and construction industries.

Courses

Recently Taught Classes

2022 Spring

  • Managerial Marketing – BK 459

2021 Fall

  • Managerial Marketing – BK 459

2021 Spring

  • Managerial Marketing – BK 459
  • Principles of Personal Selling – BK 422

2020 Fall

  • Marketing of Services – BK 421

2020 Spring

  • Business Marketing – BK 452
  • Principles of Advertising – BK 411

2019 Fall

  • Consumer Behavior – BK 404
  • Principles of Marketing – BK 250

2019 Summer B

2019 Spring

  • Consumer Behavior – BK 404
  • Managerial Marketing – BK 459
  • Principles of Marketing – BK 250

Frequently Taught Classes