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Photo of Michael J. Chattalas, Ph.D.

Michael Chattalas, Ph.D.

Assistant Professor


Department
Marketing and International Business
Office
Pozycki Hall 108
Phone
732-263-4766
Email
mchattal@monmouth.edu

Michael Chattalas, Ph.D.

Dr. Michael Chattalas joined Monmouth University in the Fall 2016 semester as a Specialist Professor of Marketing & International Business. Previously, he served as a full-time faculty member at Kean University as well as Fordham University for several years. Dr. Chattalas has extensive experience teaching executives for Baruch College’s Masters Programs in Singapore, Taiwan, and Hong Kong, and lead global consulting projects on social media and branding strategies in Panama, Singapore and Greece.

He holds a Ph.D. in Marketing and International Business from The City University of New York (Baruch College).

Professor Chattalas has published scholarly Journal papers (in International Marketing Review, Journal of Consumer Marketing, Advances in Consumer Research, Services Marketing Quarterly, Place Branding & Public Diplomacy, Luxury Research Journal, and Management Research Review) and presented at global conferences and industry workshops on international marketing and consumer behavior topics such as, nation-branding and overcoming national stereotypes, luxury consumption, cross-cultural research, and global entrepreneurship.

Education

Ph.D., The City University of New York (Baruch College)

Publications

Scholarly Articles

Michael Chattalas and Bernadett Koles (2016), “Globalization and the Convergence of Creativity, Innovation and Entrepreneurship (guest editorial),” Management Research Review, Vol. 39 (2), 134-143.

Michael Chattalas and Paurav Shukla (2015), “Impact of Value Perceptions on Luxury Purchase Intentions: A Developed Market Comparison,” Luxury Research Journal, Vol. 1 (1), 40-57.

Michael Chattalas (2015), “National Stereotype Effects on Consumer Expectations and Purchase Likelihood: Competent versus Warm Countries of Origin,” Journal of Business and Retail Management Research, Vol. 10 (1), 1-15.

Michael Chattalas and Hirokazu Takada (2013), “Warm versus Competent Countries: National Stereotyping Effects on Expectations of Hedonic versus Utilitarian Product Properties,” Place Branding and Public Diplomacy, Vol. 9 (2), 88-97.

Courses

Frequently Taught Classes

Recently Taught Classes

2022 Summer A

  • Social Media Marketing - BK 457

2022 Spring

  • Principles of Advertising - BK 411
  • Social Media Marketing - BK 457

2021 Fall

  • Principles of Advertising - BK 411
  • Promotional Strategy - BK 639

2021 Summer A

  • Social Media Marketing - BK 457

2021 Spring

  • Principles of Advertising - BK 411
  • Social Media Marketing - BK 457

2020 Fall

  • Principles of Advertising - BK 411
  • Principles of Marketing - BK 250
  • Promotional Strategy - BK 639

2020 Summer A

  • Social Media Marketing - BK 457

2020 Spring

2019 Fall

  • International Marketing - BK 453
  • Principles of Marketing - BK 250
  • Promotional Strategy - BK 639

2019 Summer A

  • Social Media Marketing - BK 457

2019 Spring

  • International Marketing - BK 453
  • Social Media Marketing - BK 457