- Courses this Semester
- Social Media Marketing
Principles of Marketing
International Marketing Management
Dr. Michael Chattalas joined Monmouth University in the Fall 2016 semester as a Specialist Professor of Marketing & International Business. Previously, he served as a full-time faculty member at Kean University as well as Fordham University for several years. Dr. Chattalas has extensive experience teaching executives for Baruch College’s Masters Programs in Singapore, Taiwan, and Hong Kong, and lead global consulting projects on social media and branding strategies in Panama, Singapore and Greece.
He holds a Ph.D. in Marketing and International Business from The City University of New York (Baruch College).
Professor Chattalas has published scholarly Journal papers (in International Marketing Review, Journal of Consumer Marketing, Advances in Consumer Research, Services Marketing Quarterly, Place Branding & Public Diplomacy, Luxury Research Journal, and Management Research Review) and presented at global conferences and industry workshops on international marketing and consumer behavior topics such as, nation-branding and overcoming national stereotypes, luxury consumption, cross-cultural research, and global entrepreneurship.
- Scholarly Articles
Michael Chattalas and Bernadett Koles (2016), “Globalization and the Convergence of Creativity, Innovation and Entrepreneurship (guest editorial),” Management Research Review, Vol. 39 (2), 134-143.
Michael Chattalas and Paurav Shukla (2015), “Impact of Value Perceptions on Luxury Purchase Intentions: A Developed Market Comparison,” Luxury Research Journal, Vol. 1 (1), 40-57.
Michael Chattalas (2015), “National Stereotype Effects on Consumer Expectations and Purchase Likelihood: Competent versus Warm Countries of Origin,” Journal of Business and Retail Management Research, Vol. 10 (1), 1-15.
Michael Chattalas and Hirokazu Takada (2013), “Warm versus Competent Countries: National Stereotyping Effects on Expectations of Hedonic versus Utilitarian Product Properties,” Place Branding and Public Diplomacy, Vol. 9 (2), 88-97.