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David P Paul III, Ph.D.

Emeritus Professor

Doctor of Philosophy (Ph.D.), Marketing, Old Dominion University

MA, Economics, Old Dominion University

MBA, Marketing, Old Dominion University

D.D.S., General Dentistry, Medical College of Virginia

BS, Chemistry; Mathematics, Hampden-Sydney College

Email
dpaul@monmouth.edu
About

Dr. David P. Paul III was a professor in the Marketing and International Business department, focusing in Health Care Management from 1998 to 2017.

Throughout his time at Monmouth University, Dr. Paul was the only Professor to ever receive all three Beta Gamma Sigma Awards: Service (2001), Research (2002), and Teaching (2004). He also received many other awards for his written work in and out of the University.

Dr. Paul Received his Ph.D. in Marketing, M.A. in Economics and M.B.A. in Marketing from Old Dominion University. He also received his D.D.S in General Dentistry from The Medical College of Virginia and his B.S. in Chemistry from Hampden-Sydney College.

Publications
Books

Paul, David P., III (2006), “Student-Oriented PowerPoint Presentations” in Handbook for New Instructors: Getting Started with Great Ideas, by Jessica Rupp and Jamie Bryant, a supplement to Principles of Marketing, 8th Edition, Thompson South-West Publishers, by Charles W. Lamb, Jr., Joseph F. Hair, and Carl McDaniel, 170-171. The focus in this book was on distilling the over 1,000 teaching tips ever submitted to the Great Ideas via a “Best of” style contest, so the great preponderance of ideas published in this edition were those that had been previously submitted. My submission was one of only six new contributions accepted for this edition.

Paul, David P., III and Earl D. Honeycutt, Jr. (1999), “Marketing and Original Equipment Manufacturers,” book chapter in The Technology Management Handbook, Richard C. Dorf, Editor-in-Chief, CRC Press: Boca Raton, FL, 12-93 to 12-96.

Scholarly Articles

Mosca, B., Joseph, Daniel R. Ball, John S. Buzza, and David P. Paul, III (2010), “A Comprehensive Student-Based Analysis of Hybrid Courses: Student Preferences and Design Criteria for Success” American Journal of Business Education, 3 (5), 7-21.

Marshall, Kimball P., Michaeline Skiba, and David P. Paul, III (2009), “The Need for a Social Marketing Perspective of Consumer Driven Health Care,” International Journal of Pharmaceutical and Health Care Marketing, 3(3), 236-257.

Chandra, Ashish, Davis Dunn, and David P. Paul, III (2008), “Consumers’ Perceptions and Opinions of Sports Injuries: An Exploratory Empirical Study,” Hospital Topics, 86(1), 32-37.

Mosca, Joseph B., David P. Paul, III and Michaeline Skiba (2007), “Action Learning in Action: How Business Students Strengthen Their Knowledge Bases Through Work-Based Experiential Methods,” Journal of College Teaching & Learning, 4 (12), 51-58. An earlier version of this paper (“Enhancing the Learning Experience to Increase and Reinforce Knowledge for Business Students”) was presented at, and appeared in the Proceedings of, the 2007 European Applied Business Research and Excellence in Teaching and Learning Conference Proceedings. Journal acceptance rate at time of publication was 11-20% (per journal).

Emmett, Dennis, David P. Paul, III, Ashish Chandra and Hilton Barrett (2006), “Pharmacy Layout: What Are Consumers’ Perceptions?” Journal of Hospital Marketing and Public Relations, 17(1), 67-77. This is a substantially revised version of Emmett, Dennis, David P. Paul, III and Ashish Chandra (2004), “Consumer’s Perceptions and Observations Regarding Physical Layout of Pharmacies,” Proceedings of the Atlantic Marketing Association. Journal acceptance rate at time of publication was 40% (per 2004-2005 Cabell’s).

Chandra, Ashish, John B. Finlay and David P. Paul, III (2006), “Overall Outpatient Satisfaction and Its Components: Perceived Changes at the Huntington VA Medical Center over Five Overall Outpatient Satisfaction and Its Components: Perceived Changes at the Huntington VA Medical Center over Five Years,” Hospital Topics, 84 (4), 33-36. This is a modified version of Chandra, Ashish, J. B. Finlay and David P. Paul, III (2006), “Changes in Outpatient Satisfaction Levels at Huntington VA Medical Center,” which appeared in the Proceedings of the Atlantic Marketing Association. Journal acceptance rate at time of publication was 60% (per 2004-2005 Cabell’s).

Nass, Leonard, David P. Paul, III, Gwendolyn Y. Alexis, and Marilyn C. Crocker (2006), “Coming to America: Guidelines and Suggestions for a European Medical Device Company Wishing to Enter the US Market,” Journal of Medical Marketing, 6 (3), 172-187. This is a substantially revised version of Nass, Leonard, Marilyn C. Crocker and David P. Paul, III(2004), “A Primer for A European Medical Device Company Wishing to Enter the U.S. Market,” which appeared in the Proceedings of the Third International Conference on Health Care Systems. Journal acceptance rate at time of publication was 21-30% (per 2004-2005 Cabell’s).

Mosca, Joseph B., David P. Paul, III and Michaeline Skiba (2006), “Technology Increases Students’ Attention,” Journal of College Teaching and Learning, 3 (8), 7-13. Journal acceptance rate at time of publication was 11-20% (per journal).

Chandra, Ashish, Lisa A. Smith, and David P. Paul, III (2006), “What Do Consumers and Healthcare Providers in West Virginia Think of Long-Term Care?”, Hospital Topics, 84 (3), 33- 38. Journalacceptancerateattimeofpublicationwas60%(per2004-2005Cabell’s).

Emmett, Dennis, David P. Paul, III, Ashish Chandra, and Hilton Barrett (2006), “Pharmacy Layout: What Are Consumers’ Perceptions,” Journal of Hospital Marketing and Public Relations, 17 (1), 67-77. This is a revised version of Emmett, Dennis, David P. Paul, III and Ashish Chandra (2004), “Consumer’s Perceptions and Observations Regarding Physical Layout of Pharmacies,” Proceedings of the Atlantic Marketing Association, Volume XX, Jerry W. Wilson, Editor, 139, which was published as an Abstract. Journal acceptance rate at time of publication was 60% (per 2004-2005 Cabell’s).

Paul, David P. III, Ashish Chandra and Frank Lambrinos (2006), “Global Pharmaceutical Costs: Evaluating the American Approach,” Journal of Medical Marketing, 6 (1), 38-48. This is a revised version of Lambrinos, Frank, David P. Paul, III and Ashish Chandra (2003), “Controlling Pharmaceutical Costs: Can We Ever Get It Right?” which appeared in Business and Health Administration Association Proceedings. Journal acceptance rate at time of publication was 21-30% (per 2004-2005 Cabell’s).

Chandra, Ashish, Charles E. Pettry, Jr. and David P. Paul, III (2005), “Telemedicine from a Macromarketing Viewpoint: A Critical Evaluation with Proposed Licensing Strategies”, Journal of Non-Profit and Public Sector Marketing, 13 (1/2), 111-135. Journal acceptance rate at time of publication was 25% (per 2004-2005 Cabell’s). This article was published simultaneously in Government Policy and Program Impacts on Technology Development, Transfer and Commercialization: International Perspectives, Kimball P. Marshall, William S. Piper and Walter W. Wymer, Jr., Editors.

Chandra, Ashish, David P. Paul, III and Dennis Emmett (2005), “Health Food Advertising: Consumer Perceptions, Behavior, and Acceptance”, Journal of Medical Marketing, 5 (1), 57-65. (This is listed in Cabell’s as the International Journal of Medical Marketing, the name changed in 2005). Journal acceptance rate at time of publication was 21-30% (per 2004-2005 Cabell’s).

Chandra, Ashish, Vickie Schlak and David P. Paul, III (2004), “Second Medical Opinions by Patients,” Hospital Topics, 82 (3), 36-39. This is a substantially revised version of Vickie Schlak, Ashish Chandra and David P. Paul, III (2004), “Self Referral by Consumers Seeking a Second Medical Opinion to Improve Quality of Life”, which appeared in the Business and Health Administration Association Proceedings. Journal acceptance rate at time of publication was 60% (per 2004-2005 Cabell’s).

Chandra, Ashish and David P. Paul, III (2004), “Hospitals’ Movement toward the Electronic Medical Record: Implications for Nurses,” Hospital Topics, 82 (1), 33-36. Journal acceptance rate at time of publication was 60% (per 2004-2005 Cabell’s).

Chandra, Ashish, Andrew Sikula, Sr. and David P. Paul, III (2004), “Ethical Considerations in Marketing of E-Health Products,” International Journal of Medical Marketing, 4 (2), 110-118. Journal acceptance rate at time of article publication was 21-30% (per 2004-2005 Cabell’s).

Chandra, Ashish, Terri Barrett and David P. Paul, III (2003), “A Brief Review of Worker Disability, With a Call for a Consumer Perspective,” Hospital Topics, 81 (4), 30-35. Journal acceptance rate at time of article publication was 56% (per publisher).

Chandra, Ashish and David P. Paul, III (2003), “African-American Participation in Clinical Trials: Recruitment Difficulties and Potential Remedies”, Hospital Topics, 81 (2), 33-38. This is a revised version of “Enrolling Minorities in Clinical Trials: Challenges and Strategies,” which was presented at, and appeared in the Proceedings of the 2003 Association of Collegiate Marketing Educators Meeting. Journal acceptance rate at time of article publication was 56% (per publisher).

Paul, David P., III (2003), “What Is the ‘Best’ Approach for Measuring Service Quality of Periodontists?”, Clinical Research and Regulatory Affairs, 20 (4), 467-478. This is a revised version of “Patients’ Evaluation of the Service Quality of Periodontists”, which was presented at, and appeared in the Proceedings of, the 2002 Atlantic Marketing Association Meeting. Journal acceptance rate at time of article publication was 50% (per publisher – journal is not included in Cabell’s).

Mosca, Joseph B., David P. Paul III and Amy Handlin (2003), “Self-Perceptions of the Portrayal of Mature Consumers in Advertising,” Marketing Management Journal, 13 (1), 100-107. Journal acceptance rate at time of article publication was 21-30% (per 2001-2002 Cabell’s).

Paul, David P., III (2003), “An Exploratory Examination of SERVQUAL versus SERVPERF for Prosthetic Dental Specialists,” Clinical Research and Regulatory Affairs, 20 (1), 89-100. An earlier version of this paper (“Patients’ Evaluation of the Service Quality of Dental Specialists: The Case of Prosthodontists”) was presented at, and appeared in the Proceedings of, the 2002 Business and Health Administration Association Meeting. Journal acceptance rate at time of article publication was 50% (per publisher – journal is not included in Cabell’s).

Paul, David P., III, Amy Handlin and Angela D’Auria Stanton (2002), “Primary Care Physicians’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs: Still Crazy After All These Years,” Journal of Consumer Marketing, 19 (7), 564-574. Journal acceptance rate at time of article publication was 21-27% (per 2001-2002 Cabell’s).

Paul, David P., III and Ambrose Bitziadis (2002), “Cost Effectiveness Analysis in the Real World: The Case of Statins,” Clinical Research and Regulatory Affairs, 19 (4), 381-396. Journal acceptance rate at time of article publication was 50% (per publisher – journal is not included in Cabell’s).

Lieberman, William and David P. Paul, III (2002), “Who Shall Care for the Children of
the Poor and Uninsured?: Pediatric Dentistry in the United States”, Hospital Topics, 80 (2), 15- 20. An earlier version of this paper was presented at, and appeared in the Proceedings of, the 2002 Business and Health Administration Association (“Pediatric Dental Health: Disparities in Access to Care”). Journal acceptance rate at time of article publication was 60% (per 2001-2002 Cabell’s).

Paul, David P., III (2001), “Direct Reimbursement: The Future for Dentistry,” Journal of the American Dental Association, 132 (10), 1433-1441. An earlier version of this paper was presented at, and appeared in the Proceedings of, the 2001 Association of Collegiate Marketing Educators (“Direct Reimbursement: The Future Is Now”). Journal acceptance rate at time of article publication was 30-35% (per publisher – journal is not included in Cabell’s, but is the most widely read [circulation of approximately 132,000 copies/month] and arguably the most respected dental journal in the world).

Paul, David P., III and Irvine Clarke, III (2001), “Satisfaction with HMO Coverage: An Empirical Study of a Medical School’s Faculty, Staff and Administrators,” Hospital Topics, 79 (2), 14-19. An earlier version of this paper was presented at, and appeared in the Proceedings of, the 2001 Business and Health Administration Association (“Attitudes of Medical School Faculty, Staff and Administrators Toward their HMO Coverage”). Journal acceptance rate at time of article publication was 60% (per 2001-2002 Cabell’s).

Paul, David P., III, Jennifer Roth, Gina Campbell, Justin Lahullier, Kathleen Maxwell
and Christine Van Sant (2001), “A Comparison of the Drug Approval Processes in the
United States, the European Union, and Canada,” International Journal of Medical
Marketing, 1 (3), 224-235. Journal acceptance rate at time of article publication was 50% (per publisher – journal was too new to appear in Cabell’s).

Paul, David P., III (2000), “The Potential Impact of the North American Free Trade Agreement on American Dental Licensure: A European Community Model,” Health Marketing Quarterly, 18 (1/2), 87-98. Journal acceptance rate at time of article publication was 50% (per 2000-2001 Cabell’s).

Paul, David P., III, Earl D. Honeycutt, Jr. and Christopher D. Colburn (1997), “Medicare: Past, Present and Future,” Health Marketing Quarterly, 15 (1), 69-93. Journal acceptance rate at time of article publication was 50% (per 1998-1999 Cabell’s).

Paul, David P., III (1997), “Dental Practice Location: Some Aspects of the Importance
of Selection of Place,” Health Marketing Quarterly, 14 (4), 55-69. Journal acceptance rate at time of article publication was 50% (per 1998-1999 Cabell’s).

Paul, David P., III and Earl D. Honeycutt, Jr. (1997), “Managed Health Care: A Review of Recent Literature and Suggestions for Future Research,” Journal of Hospital Marketing, 11 (2), 13-37. Journal acceptance rate at time of article publication was 50% (per 1998-1999 Cabell’s).

Paul, David P., III and Earl D. Honeycutt, Jr. (1996), “Health Care Marketing: Doctors to Patients and Hospitals to Doctors,” Journal of Hospital Marketing, 11 (1), 65-80. Journal acceptance rate at time of article publication was 50% (per 1998-1999 Cabell’s).

Paul, David P., III and Earl D. Honeycutt, Jr. (1995), “An Analysis of the Hospital-Patient Marketing Relationship in the Health Care Industry,” Journal of Hospital Marketing, 10 (1), 35- 49. Journal acceptance rate at time of article publication was 50% (per 1998-1999 Cabell’s).

Awards

Highly Commended Paper Award for Excellence from the Emerald Literati Network 2010, for Marshall, Kimball P., Michaeline Skiba, and David P. Paul, III (2009), “The Need for a Social Marketing Perspective of Consumer Driven Health Care,” International Journal of Pharmaceutical and Health Care Marketing, 3(3), 236-257.

See http://www.emeraldinsight.com/authors/literati/awards.htm?year=2010

Featured Paper in the Small Business Advancement Center (SBANC) March 31, 2009 Newsletter, for Chandra, Ashish, Mandy Pennington, and David P. Paul, III (2008), “An Evaluation of Government Involvement in the Health Care System,” Proceedings of the Association of Collegiate Marketing Educators, Vaidotas Lukosius, Proceedings Editor, 192-202.

Best Paper in the National and Global Health Policy Track at the 2008 Business and Health Administration Conference for Babitsky, David R., David P. Paul, III and Ashish Chandra (2008), “Healthcare Spending in the US: Too Much Spending; Too Little to Show For It?” Proceedings of the Business and Health Administration Association.

Best Paper in the Healthcare Marketing Track at the 2007 Association of Collegiate Marketing Educators Conference for Chandra, Ashish, David Dunn and David P. Paul, III (2007), “An Exploratory Study of Consumers Perceptions and Opinions Pertaining to Sports Injuries – Opportunities for Preventive Medicine, Rehabilitative Services, and Sports Related Protective Gear Marketers,” Proceedings of the Association of Collegiate Marketing Educators.

Pharmaceutical Management Award at the 2006 New Jersey Bright Ideas for Business Competition (“Publications of New Jersey’s Business Faculty, October 2006”), sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business & Industry Association, for Emmett, Dennis, David P. Paul, III, Ashish Chandra and Hilton Barrett (2006), “Pharmacy Layout: What Are Consumers’ Perceptions?” Journal of Hospital Marketing and Public Relations, 17 (1), 67-77. Of the 151 papers submitted, 9 received New Jersey Bright Ideas for Business Competition Awards. I was also acknowledged as the only individual who has been recognized in this competition for the sixth time in total.

Best Paper Award at the 2005 Association for Global Business Conference for Mosca, Joseph B., Michaeline Skiba and David P. Paul, III (2005), “Luring Students to Learn: Teaching Intercultural Awareness”.

Healthcare Marketing Award at the 2005 New Jersey Bright Ideas for Business Competition (“Publications of New Jersey’s Business Faculty, October 2005”), sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business & Industry Association, for Chandra, Ashish, Andrew Sikula, Sr. andDavid P. Paul, III (2004), “Ethical Considerations in Marketing of E-Health Products,” International Journal of Medical Marketing, 4 (2), 110-118. Of the 116 papers submitted, 12 received New Jersey Bright Ideas for Business Competition Awards. I was also acknowledged as the only individual who has been recognized in this competition for four years in a row.

Best Paper Award in the Hospital Administration Track at the 2005 Business and Health Administration Association Meeting, for Elliot Frank, David P. Paul, III and Roy Nersesian (2005), “Increasing Hospital Capacity at Jersey Shore University Medical Center: A Hospitalist Program”, Proceedings of the Business and Health Administration Association.

Midwest Business Administration Association Distinguished Paper Award for Best Paper presented at the 2005 Business and Health Administration Association Meeting, for Ann Hughes Daniels and David P. Paul, III, “Health Care Rationing and Cost Control: Perspectives on The American Health Care System,” Proceedings of the 2005 Business and Health Administration Association.

Beta Gamma Sigma Faculty Teaching Award, 2004 (for Outstanding Teaching at the School of Business Administration, Monmouth University)

“Three Peat” Honoree at the 2004 New Jersey Bright Ideas for Business Competition (“Publications of New Jersey’s Business Faculty, October 2004”) sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business & Industry Association. I was acknowledged as the only individual to receive an award/certificate at each of the first three years of the statewide competition for faculty of business schools in New Jersey.

Honorable Mention Certificate at the 2004 New Jersey Bright Ideas for Business Competition (“Publications of New Jersey’s Business Faculty, October 2004”) sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business & Industry Association, for Ashish Chandra andDavid P. Paul, III (2003), “African-American Participation in Clinical Trials: Recruitment Difficulties and Potential Remedies”, Hospital Topics, 81 (2), 33-38. Of the 109 papers submitted, 10 received New Jersey Bright Ideas for Business Competition Awards, and 5 received Honorable Mention certificates.

Healthcare Financing Award at the 2003 New Jersey Bright Ideas for Business Competition (“Publications of New Jersey’s Business Faculty, October 2003”), sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business & Industry Association, for William Lieberman andDavid P. Paul, III (2002), “Who Shall Care for the Children of the Poor and Uninsured?: Pediatric Dentistry in the United States”, Hospital Topics, 80 (2), 15-20. Of the 115 papers submitted, 10 received Awards, and 4 received Honorable Mention certificates. I was the only individual who received two Awards.

Pharmaceutical Marketing Award at the 2003 New Jersey Bright Ideas for Business Competition (“Publications of New Jersey’s Business Faculty, October 2003”), sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business & Industry Association, for David P. Paul, III, Amy Handlin, and Angela D’Auria Stanton (2002), “Primary Care Physicians’ Attitudes Toward Direct-to-Consumer Advertising of Prescription Drugs: Still Crazy After All These Years,” Journal of Consumer Marketing, 19 (7), 564-574. Of the 115 papers submitted, 10 received New Jersey Bright Ideas for Business Competition Awards, and 4 received Honorable Mention certificates. I was the only individual who received two New Jersey Bright Ideas for Business Competition Awards.

Best Paper Award in the Healthcare Administration Professionals Track at the 2003 Business and Health Administration Association Conference, and Midwest Business Administration Distinguished Paper Award for Best Paper presented at the 2003 Business and Health Administration Association meeting, for Stephen A. Becker and David P. Paul, III(2003), “The Future of Managed Inpatient Care: Hospitalists and Intensivists,” Business and Health Administration Association Proceedings, David Tipton, Editor, 32-40.

Best Paper Award in the Pharmacoeconomics, Pharmaceutical Marketing, and Pharmaceutical Administration Track at the 2003 Business and Health Administration Association Conference, for Frank Lambrinos, David P. Paul, III and Ashish Chandra (2003), “Controlling Pharmaceutical Costs: Can We Ever Get It Right?” Business and Health Administration Association Proceedings, David Tipton, Editor, 192-199.

Beta Gamma Sigma Faculty Research Award, 2002 (for Outstanding Scholarship at the School of Business Administration, Monmouth University)

Honorable Mention Certificate at the 2002 New Jersey Bright Ideas for Business Competition (“Publications of New Jersey’s Business Faculty, October 2002”) sponsored by the Stillman School of Business at Seton Hall University and the NJPRO Foundation, the public policy research affiliate of the New Jersey Business & Industry Association, for David P. Paul, III, Jennifer Roth, Gina Campbell, Justin Lahullier, Kathleen Maxwell, and Christine Van Sant (2001), “A Comparison of the Drug Approval Processes in the United States, the European Union, and Canada,” International Journal of Medical Marketing, 1 (3), 224-235. Of the 85 papers submitted, 6 received New Jersey Bright Ideas for Business Competition Awards and 10 received Honorable Mention Certificates.

Beta Gamma Sigma Service Award, 2001 (for Outstanding Service at the School of Business Administration, Monmouth University)