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McCarthy, David

David McCarthy, MBA

  • Adjunct Professor

Department: Marketing and International Business

Phone: 732-571-3431

Email: dmccarth@monmouth.edu


Dave McCarthy is Vice President of Consumer Products Marketing for the National Hockey League Enterprises, L.P.

He is credited with supporting the launch and establishment of several new businesses that leverage the brand equity that the NHL teams have established. Together with a talented team they have steadily grown the annual royalty revenue through product exposure, awareness campaigns and traditional retail marketing tactics.

Dave received his MBA from Monmouth University in West Long Branch, New Jersey and also teaches a course in Sports Marketing there as an adjunct professor.

Education

BS, Business Administration and Management, Kean University

MBA, Marketing, Monmouth University

Courses

Recently Taught Classes

2022 Fall

2021 Fall

2020 Fall

2019 Fall

Frequently Taught Classes