Associate Professor of Marketing
Office: Bey Hall 143
Dr. Amy Handlin has been at Monmouth since 1991. She holds a BA from Harvard, an MBA from Columbia, and a PhD from New York University. She currently teaches marketing and advertising on the undergraduate level, and marketing management in the MBA program.
She has a particular research interest in prescription drug advertising, and has also written about survey design, message framing, information comprehension, and other marketing communication topics.
As a consultant, she has designed and analyzed qualitative and survey research to boost brand image, positioning, and fund raising for non-profit organizations. She is particularly knowledgeable about focus group and concept testing methodologies. She also has 20 years experience with state, county, and local government.
PRINCIPLES OF MARKETING BK 250
DESCRIPTION: Fundamental concepts involved in satisfying consumer objectives through goods and services; consumer characteristics; marketing system environments; analysis of consumer and physical distribution.
MARKETING MANAGEMENT BK 509
DESCRIPTION: An integrated approach to managing the business function of marketing: planning, organizing, controlling, and measuring the total marketing effort; managerial principles and practices applied to the marketing process.
Dirty Deals: An Encyclopedia of Lobbying, Political Influence and Corruption, ABC-Clio (Forthcoming)
Government Grief: How to Help Your Small Business Survive Mindless Regulation, Political Corruption and Red Tape, Praeger (Publication Date: June 1, 2011)
Be Your Own Lobbyist: How to Give Your Small Business Big Clout with State and Local Government, Praeger 2010