{"id":40802279677,"date":"2024-02-07T13:01:36","date_gmt":"2024-02-07T18:01:36","guid":{"rendered":"https:\/\/www.monmouth.edu\/news\/?p=40802279677"},"modified":"2024-02-08T10:35:00","modified_gmt":"2024-02-08T15:35:00","slug":"profs-scott-and-fouad-publish-on-craft-breweries-in-new-jersey","status":"publish","type":"post","link":"https:\/\/www.monmouth.edu\/news\/profs-scott-and-fouad-publish-on-craft-breweries-in-new-jersey\/","title":{"rendered":"Profs. Scott and Fouad Publish on Craft Breweries in New Jersey"},"content":{"rendered":"\n<p>Robert H. Scott, Ph.D., professor in the department of Economics, Finance, and Real Estate and Arthur and Dorothy Greenbaum\/Robert Ferguson\/NJAR Endowed Chair in Real Estate Policy, and Geoffrey Fouad, Ph.D., adjunct professor of sociology at Manhattan College, recently published \u201c<a href=\"https:\/\/www.cambridge.org\/core\/journals\/journal-of-wine-economics\/article\/beer-garden-state-neolocalism-and-clustering-of-craft-breweries-in-new-jersey\/17FCD9E7C742AC03E2332B0670F23995\" target=\"_blank\" rel=\"noreferrer noopener\">The beer garden state: Neolocalism and clustering of craft breweries in New Jersey\u201d<\/a> in the <a href=\"https:\/\/www.cambridge.org\/core\/journals\/journal-of-wine-economics\" target=\"_blank\" rel=\"noreferrer noopener\">Journal of Wine Economics<\/a> (Cambridge University Press, 2024).<\/p>\n\n\n\n<figure class=\"wp-block-image alignright size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"336\" height=\"307\" src=\"https:\/\/www.monmouth.edu\/news\/wp-content\/uploads\/sites\/16\/2024\/02\/urn_cambridge.org_id_binary_20240203071224962-0723_S1931436123000378_S1931436123000378_fig2.png\" alt=\"\" class=\"wp-image-40802279680\" srcset=\"https:\/\/www.monmouth.edu\/news\/wp-content\/uploads\/sites\/16\/2024\/02\/urn_cambridge.org_id_binary_20240203071224962-0723_S1931436123000378_S1931436123000378_fig2.png 336w, https:\/\/www.monmouth.edu\/news\/wp-content\/uploads\/sites\/16\/2024\/02\/urn_cambridge.org_id_binary_20240203071224962-0723_S1931436123000378_S1931436123000378_fig2-300x274.png 300w, https:\/\/www.monmouth.edu\/news\/wp-content\/uploads\/sites\/16\/2024\/02\/urn_cambridge.org_id_binary_20240203071224962-0723_S1931436123000378_S1931436123000378_fig2-150x137.png 150w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/><figcaption class=\"wp-element-caption\">Maps of craft breweries opened in New Jersey by year.<\/figcaption><\/figure>\n\n\n\n<p>In the article, Scott and Fouad explore the clustering patterns of craft breweries in New Jersey, highlighting how craft breweries contribute to local identity and economic development through neolocalism. The authors argue that multiple breweries clustering together in one specific area creates a mutually beneficial relationship in which the breweries share customers and resources while collaborating to enhance a vibrant community culture that encourages consumers to shop locally.<\/p>\n\n\n\n<p>Scott and Fouad\u2019s research finds that craft breweries in New Jersey are clustering in three distinct areas: Asbury Park, Camden, and Wildwood. With 28% of planned breweries intending to open within existing clusters, the data suggests no new clusters are currently forming; however, the authors identify the potential for a new cluster in the northeastern part of the state near Jersey City and Elizabeth where there is an opportunity to engage a diverse audience through neolocalism.<\/p>\n\n\n\n<p>The authors conclude that \u201ccraft breweries that cluster benefit from external economies of scale and can create a more vibrant beer culture in their area than one brewery could likely produce alone.\u201d <a href=\"https:\/\/www.cambridge.org\/core\/journals\/journal-of-wine-economics\/article\/beer-garden-state-neolocalism-and-clustering-of-craft-breweries-in-new-jersey\/17FCD9E7C742AC03E2332B0670F23995\" target=\"_blank\" rel=\"noreferrer noopener\">Read the full article here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Robert H. Scott, Ph.D., professor in the department of Economics, Finance, and Real Estate and Arthur and Dorothy Greenbaum\/Robert Ferguson\/NJAR Endowed Chair in Real Estate Policy, and Geoffrey Fouad, Ph.D., adjunct professor of sociology at Manhattan College, recently published \u201cThe beer garden state: Neolocalism and clustering of craft breweries in New Jersey\u201d in the Journal [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":40802279686,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[104,188,444,423,170],"tags":[2572],"person":[1180,547],"audience":[14,11,8,29,1961],"school":[2750,5],"program":[],"class_list":["post-40802279677","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-academic-excellence","category-great-location","category-monmouth-now","category-faculty-perspectives","category-research","tag-lhbs","person-geoffrey-fouad","person-rscott","audience-alumni","audience-current-student","audience-faculty","audience-media","audience-parent","school-business-administration","school-leon-hess-business-school"],"squareimage":{"id":40802279680,"rendered":"<img width=\"336\" height=\"307\" src=\"https:\/\/www.monmouth.edu\/news\/wp-content\/uploads\/sites\/16\/2024\/02\/urn_cambridge.org_id_binary_20240203071224962-0723_S1931436123000378_S1931436123000378_fig2.png\" class=\"attachment-full size-full\" alt=\"Map of brewery clusters in New Jersey\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.monmouth.edu\/news\/wp-content\/uploads\/sites\/16\/2024\/02\/urn_cambridge.org_id_binary_20240203071224962-0723_S1931436123000378_S1931436123000378_fig2.png 336w, https:\/\/www.monmouth.edu\/news\/wp-content\/uploads\/sites\/16\/2024\/02\/urn_cambridge.org_id_binary_20240203071224962-0723_S1931436123000378_S1931436123000378_fig2-300x274.png 300w, https:\/\/www.monmouth.edu\/news\/wp-content\/uploads\/sites\/16\/2024\/02\/urn_cambridge.org_id_binary_20240203071224962-0723_S1931436123000378_S1931436123000378_fig2-150x137.png 150w\" sizes=\"auto, (max-width: 336px) 100vw, 336px\" \/>","original":{"url":"https:\/\/www.monmouth.edu\/news\/wp-content\/uploads\/sites\/16\/2024\/02\/urn_cambridge.org_id_binary_20240203071224962-0723_S1931436123000378_S1931436123000378_fig2.png","width":336,"height":307}},"_links":{"self":[{"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/posts\/40802279677","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/comments?post=40802279677"}],"version-history":[{"count":5,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/posts\/40802279677\/revisions"}],"predecessor-version":[{"id":40802279701,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/posts\/40802279677\/revisions\/40802279701"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/media\/40802279686"}],"wp:attachment":[{"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/media?parent=40802279677"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/categories?post=40802279677"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/tags?post=40802279677"},{"taxonomy":"person","embeddable":true,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/person?post=40802279677"},{"taxonomy":"audience","embeddable":true,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/audience?post=40802279677"},{"taxonomy":"school","embeddable":true,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/school?post=40802279677"},{"taxonomy":"program","embeddable":true,"href":"https:\/\/www.monmouth.edu\/news\/wp-json\/wp\/v2\/program?post=40802279677"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}