Saoud Khalifah

After enough five-star reviews convinced him to buy a nutritional supplement on Amazon, Kuwaiti immigrant Saoud Khalifah was disappointed when a flimsy package filled with dust-coated capsules arrived at his door. Determined never to be deceived again, he started Fakespot, a site that uses artificial intelligence to analyze millions of reviews and detect signs that reviews or reviewers might be biased or unreliable. Since 2016, 15 million people have used the free service to analyze reviews on Amazon, Best Buy, Sephora, Walmart and Yelp. Khalifah recently introduced another service, Sentinel, to help enterprise clients identify counterfeit concerns and fake reviews. Fakespot has raised $1.3 million from SRI Capital and Faith Capital. Read Less