{"id":7481,"date":"2022-06-09T13:36:05","date_gmt":"2022-06-09T17:36:05","guid":{"rendered":"https:\/\/www.monmouth.edu\/business-school\/?page_id=7481"},"modified":"2023-08-31T10:26:53","modified_gmt":"2023-08-31T14:26:53","slug":"bs-business-admin-concentration-in-marketing-and-management","status":"publish","type":"page","link":"https:\/\/www.monmouth.edu\/business-school\/departments\/department-of-marketing-and-international-business\/programs-of-study\/bs-business-admin-concentration-in-marketing-and-management\/","title":{"rendered":"B.S. in Business Administration with a Concentration in Marketing and Management"},"content":{"rendered":"<h2 class=\"wp-block-heading\" id=\"about-the-program\">About the Program<\/h2>\n\n\n<p>Business is increasingly becoming global. As a result, being able to reach people from around the world is crucial. The Department of Marketing and International Business recognizes this need and addresses it through two concentrations in the undergraduate business administration program: Marketing, International Business.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"core-courses\">Core Courses<\/h3>\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing Research<\/li>\n\n\n\n<li>Consumer Behavior<\/li>\n\n\n\n<li>Principles of Advertising<\/li>\n\n\n\n<li>Managerial Marketing<\/li>\n\n\n\n<li>Human Resources Management<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-in-page\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.monmouth.edu\/undergraduate-catalog\/leon-hess-business\/marketing-international-business\/business-administration-bs-concentration-marketing-management\/\">View Curriculum &amp; Sequence Charts<\/a><\/div>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"student-outcomes\">Student Outcomes<\/h3>\n\n\n<p>The Monmouth University Leon Hess Business School, in cooperation with its Business Council, offers you the opportunity to learn from experienced mentors from various business backgrounds. You also have the opportunity to experience challenging real-world involvement in your area of study in experiential education\u2014internship, cooperative learning experience, and non-credit service learning. Working with an experienced mentor and\/or participating in experiential education can be helpful to you as you seek a rewarding and satisfying job and career.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><a href=\"https:\/\/www.monmouth.edu\/business-school\/student-resources\/seema\/\">Student Mentoring Programs<\/a><br>Network with others and obtain career advice from alumni and friends of Monmouth.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><a href=\"https:\/\/www.monmouth.edu\/business-school\/student-resources\/experiential-education\/\">Experiential Education for Business Students<\/a><br>Gain real-world experience through internships, co-operative education, and service learning.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><a href=\"https:\/\/www.monmouth.edu\/business-school\/student-resources\/student-scholarships-and-awards\/\">Student Scholarships and Awards<\/a><br>Receive financial support and recognition from Monmouth&#8217;s Business Council and others.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p><a href=\"https:\/\/www.monmouth.edu\/business-school\/student-resources\/beta-gamma-sigma-honor-society\/\">Beta Gamma Sigma Honor Society<\/a><br>Earn induction into an international honor society comprised of top business leaders.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h3 class=\"wp-block-heading\" id=\"undergraduate-research-amp-internships\">Undergraduate Research &amp; Internships<\/h3>\n\n\n<p>The marketing concentration is designed for students interested in working with different people in private or public organizations, both for-profit and non-profit. Through instruction from experienced faculty members\u2014who have professional experiences in marketing, healthcare, and international business fields\u2014students will be able to acquire knowledge and develop their ability to work with clients and customers in offering products and services, promotion and advertising, retailing and distribution, maintaining relationships with targeted customers.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<nav  aria-labelledby=\"h69e8625285d8d\"  class=\"wp-block-group related is-layout-flow wp-block-group-is-layout-flow\"><h2 id=\"h69e8625285d8d\" class=\"wp-block-heading has-text-align-center component-title\" id=\"related-links\">Related Links<\/h2>\n\n\n<div  role=\"list\" class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div  role=\"listitem\" class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.monmouth.edu\/undergraduate-catalog\/leon-hess-business\/marketing-international-business\/business-administration-bs-concentration-marketing-management\/\">Curriculum Chart:<br>Marketing &amp; Management<\/a><\/div>\n\n\n\n<div  role=\"listitem\" class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.monmouth.edu\/undergraduate-catalog\/leon-hess-business\/marketing-international-business\/business-administration-bs-concentration-marketing-management\/\">Sequence Chart:<br>Marketing &amp; Management<\/a><\/div>\n<\/div>\n<\/nav>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>About the Program Business is increasingly becoming global. As a result, being able to reach people from around the world is crucial. The Department of Marketing and International Business recognizes this need and addresses it through two concentrations in the undergraduate business administration program: Marketing, International Business. Core Courses Student Outcomes The Monmouth University Leon [&hellip;]<\/p>\n","protected":false},"author":2233,"featured_media":0,"parent":7460,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mu_eop_enabled":false,"_mu_eop_name":"","_mu_eop_name_override":false,"_mu_eop_description":"","_mu_eop_description_override":false,"_mu_eop_url":"","_mu_eop_url_override":false,"_mu_eop_program_type":"","_mu_eop_educational_credential":"","_mu_eop_time_to_complete":"","_mu_eop_number_of_credits":"","_mu_eop_occupational_category":"","_mu_eop_occupational_category_code":"","_mu_eop_program_prerequisites":"","_mu_eop_application_deadline":"","_mu_eop_application_start_date":"","_mu_eop_start_date":"","_mu_eop_end_date":"","_mu_eop_day_of_week":"","_mu_eop_time_of_day":"","_mu_eop_educational_program_mode":"","_mu_eop_financial_aid_eligible":"","_mu_eop_maximum_enrollment":"","_mu_eop_offers_price":"","_mu_eop_offers_currency":"USD","_mu_eop_offers_price_per":"","_mu_eop_offers_preset":"","_mu_eop_salary_upon_completion":"","_mu_eop_training_salary":"","_mu_eop_recognized_by_name":"","_mu_eop_recognized_by_url":"","_mu_eop_concentrations":"","_mu_eop_identifier_cip":"","_mu_eop_provider_name":"","_mu_eop_provider_name_override":false,"_mu_eop_provider_url":"","_mu_eop_provider_address":"","_mu_eop_provider_city":"","_mu_eop_provider_state":"","_mu_eop_provider_zip":"","_mu_eop_provider_country":"","footnotes":""},"class_list":["post-7481","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/pages\/7481","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/users\/2233"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/comments?post=7481"}],"version-history":[{"count":1,"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/pages\/7481\/revisions"}],"predecessor-version":[{"id":11541,"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/pages\/7481\/revisions\/11541"}],"up":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/pages\/7460"}],"wp:attachment":[{"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/media?parent=7481"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}