{"id":14418,"date":"2026-10-19T16:06:23","date_gmt":"2026-10-19T20:06:23","guid":{"rendered":"https:\/\/www.monmouth.edu\/business-school\/?page_id=14418"},"modified":"2026-10-19T16:08:52","modified_gmt":"2026-10-19T20:08:52","slug":"b-s-in-business-administration-with-a-concentration-in-marketing-and-international-business","status":"publish","type":"page","link":"https:\/\/www.monmouth.edu\/business-school\/departments\/department-of-management-and-leadership\/programs-of-study\/b-s-in-business-administration-with-a-concentration-in-marketing-and-international-business\/","title":{"rendered":"B.S. in Business Administration with a Concentration in Marketing and International Business"},"content":{"rendered":"\n

About the Program<\/h2>\n\n\n\n

Every product that crosses a border must connect with people who shop, speak, and decide differently. Marketing reveals what customers want; international business shows how to reach them in another market, under another set of rules. This concentration develops skills in both fields, so you can carry a brand from a local audience to a global one.<\/p>\n\n\n\n

You will study consumer behavior, research, and advertising, then put data to work in Marketing Analytics with tools such as SPSS and Google Analytics. International Marketing and global business courses, including Export\/Import Marketing and Logistics, show how trade, culture, and regulation shape strategy, while six credits in one world language sharpen the way you communicate across cultures. Internships and co-ops let you test it all inside a real organization, and the Leon Hess Business School’s AACSB accreditation stands behind the degree.<\/p>\n\n\n\n

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Core Courses<\/h3>\n\n\n\n