{"id":14415,"date":"2026-10-19T16:06:25","date_gmt":"2026-10-19T20:06:25","guid":{"rendered":"https:\/\/www.monmouth.edu\/business-school\/?page_id=14415"},"modified":"2026-10-19T16:09:17","modified_gmt":"2026-10-19T20:09:17","slug":"b-s-in-business-administration-with-a-concentration-in-marketing-and-real-estate","status":"publish","type":"page","link":"https:\/\/www.monmouth.edu\/business-school\/departments\/department-of-management-and-leadership\/programs-of-study\/b-s-in-business-administration-with-a-concentration-in-marketing-and-real-estate\/","title":{"rendered":"B.S. in Business Administration with a Concentration in Marketing and Real Estate"},"content":{"rendered":"\n<h2 id=\"about-the-program\" class=\"wp-block-heading\">About the Program<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Real estate runs on two kinds of insight: what a property is worth and what makes people want it. In this concentration, you will learn to answer both, pairing marketing research, consumer behavior, and advertising with real estate law, appraisal, finance, and development, then choosing whether to go deeper in real estate data analysis or marketing analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The coursework is matched by work in the field. Through the Kislak Real Estate Institute, you will build practical skills in Argus, Excel, and CoStar and meet professionals through internships, networking events, and mentoring. As a member of the Real Estate Club, you can interview industry guests on &#8220;From the Ground Up,&#8221; a student-led podcast produced on campus. You will graduate with the skills to value a property and make the case for it.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"core-courses\" class=\"wp-block-heading\">Core Courses<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Marketing Research<\/li>\n\n\n\n<li>Consumer Behavior<\/li>\n\n\n\n<li>Principles of Advertising<\/li>\n\n\n\n<li>Real Estate Law<\/li>\n\n\n\n<li>Real Estate Finance Investment and Taxation<\/li>\n\n\n\n<li>Real Estate Appraisal<\/li>\n\n\n\n<li>Real Estate Development<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-in-page\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/catalog.monmouth.edu\/undergraduate-catalog\/leon-hess-business\/business-administration-bs-concentration-marketing-real-estate\/\">View Curriculum &amp; Sequence Charts<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"student-outcomes\" class=\"wp-block-heading\">Student Outcomes<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Marketing and Real Estate concentration is designed for students interested in working with people across private and public organizations, including for-profit and nonprofit businesses. Through instruction from experienced faculty in marketing and real estate, you will build the skills to work with clients and customers in areas such as product and service offerings, promotion and advertising, retailing and distribution, and customer relationship management.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.monmouth.edu\/business-school\/student-resources\/seema\/\">Student Mentoring Programs<\/a><br>Network with others and obtain career advice from alumni and friends of Monmouth.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.monmouth.edu\/business-school\/student-resources\/experiential-education\/\">Experiential Education for Business Students<\/a><br>Gain real-world experience through internships, co-operative education, and service learning.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.monmouth.edu\/business-school\/student-resources\/student-scholarships-and-awards\/\">Student Scholarships and Awards<\/a><br>Receive financial support and recognition from Monmouth\u2019s Business Council and others.<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:25%\">\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/www.monmouth.edu\/business-school\/student-resources\/beta-gamma-sigma-honor-society\/\">Beta Gamma Sigma Honor Society<\/a><br>Earn induction into an international honor society comprised of top business leaders.<\/p>\n<\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"undergraduate-research-amp-internships\" class=\"wp-block-heading\">Undergraduate Research &amp; Internships<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">The Monmouth University Leon Hess Business School, in cooperation with its Business Council, offers you the opportunity to learn from experienced mentors from various business backgrounds. You also have the opportunity to experience challenging real-world involvement in your area of study in experiential education\u2014internship, cooperative learning experience, and non-credit service learning. Working with an experienced mentor and\/or participating in experiential education can be helpful to you as you seek a rewarding and satisfying job and career.<\/p>\n\n\n\n<div style=\"height:60px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<nav  aria-labelledby=\"h6af2abc27e346\"  class=\"wp-block-group related is-layout-flow wp-block-group-is-layout-flow\">\n<h2 id=\"related-links\" id=\"h6af2abc27e346\" class=\"wp-block-heading has-text-align-center component-title\">Related Links<\/h2>\n\n\n\n<div  role=\"list\" class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div  role=\"listitem\" class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.monmouth.edu\/kislak\/\">Kislak Real Estate Institute<\/a><\/div>\n\n\n\n<div  role=\"listitem\" class=\"wp-block-button is-style-default\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.monmouth.edu\/career-development\/\">Career Development<\/a><\/div>\n<\/div>\n<\/nav>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-mu-contact has-image\">\n\t\t\t<div class=\"imageWrapper\"><figure class=\"wp-block-image size-large\"><img width=\"210\" height=\"224\" style=\"object-position: 53.735% 42.635%\" src=\"https:\/\/www.monmouth.edu\/directory\/wp-content\/uploads\/sites\/476\/2014\/07\/Dr.min-hua-lu-updated-photo.jpg\" class=\"attachment-full size-full wp-post-image\" alt=\"Photo of Min Hua H. Lu, DBA.\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/www.monmouth.edu\/directory\/wp-content\/uploads\/sites\/476\/2014\/07\/Dr.min-hua-lu-updated-photo.jpg 210w, https:\/\/www.monmouth.edu\/directory\/wp-content\/uploads\/sites\/476\/2014\/07\/Dr.min-hua-lu-updated-photo-141x150.jpg 141w\" sizes=\"auto, (max-width: 210px) 100vw, 210px\" \/><\/figure><\/div>\n\t\t\t<div class=\"nameAndTitle\">\n\t\t\t\t<h2 class=\"name block-title\"><a href=\"https:\/\/www.monmouth.edu\/directory\/profiles\/min-hua-lu\/\">Min Hua Lu, DBA.<\/a><\/h2>\n\t\t\t\t<p class=\"title component-title\">Department Chair;<br>Associate Professor<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"bioText\">\n\t\t\t\t\n\t\t\t\t<p class=\"dept\">Marketing and International Business<\/p>\n\t\t\t\t<p class=\"office\">Samuel E. and Mollie Bey Hall, 148<\/p>\n\t\t\t\t\n\t\t\t\t<div>\n\t\t\t\t\t<p class=\"phone\"><a href=\"tel:7325713650\">732-571-3650<\/a><\/p>\n\t\t\t\t\t<p class=\"email\"><a href=\"mailto:mlu@monmouth.edu\" title='Email Min Hua'>mlu@monmouth.edu<\/a><\/p>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/div>\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>About the Program Real estate runs on two kinds of insight: what a property is worth and what makes people want it. In this concentration, you will learn to answer both, pairing marketing research, consumer behavior, and advertising with real estate law, appraisal, finance, and development, then choosing whether to go deeper in real estate [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"parent":7466,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_mu_eop_enabled":false,"_mu_eop_name":"","_mu_eop_name_override":false,"_mu_eop_description":"","_mu_eop_description_override":false,"_mu_eop_url":"","_mu_eop_url_override":false,"_mu_eop_program_type":"","_mu_eop_educational_credential":"","_mu_eop_time_to_complete":"","_mu_eop_number_of_credits":"","_mu_eop_occupational_category":"","_mu_eop_occupational_category_code":"","_mu_eop_program_prerequisites":"","_mu_eop_application_deadline":"","_mu_eop_application_start_date":"","_mu_eop_start_date":"","_mu_eop_end_date":"","_mu_eop_day_of_week":"","_mu_eop_time_of_day":"","_mu_eop_educational_program_mode":"","_mu_eop_financial_aid_eligible":"","_mu_eop_maximum_enrollment":"","_mu_eop_offers_price":"","_mu_eop_offers_currency":"USD","_mu_eop_offers_price_per":"","_mu_eop_offers_preset":"","_mu_eop_salary_upon_completion":"","_mu_eop_training_salary":"","_mu_eop_recognized_by_name":"","_mu_eop_recognized_by_url":"","_mu_eop_concentrations":"","_mu_eop_identifier_cip":"","_mu_eop_provider_name":"","_mu_eop_provider_name_override":false,"_mu_eop_provider_url":"","_mu_eop_provider_address":"","_mu_eop_provider_city":"","_mu_eop_provider_state":"","_mu_eop_provider_zip":"","_mu_eop_provider_country":"","footnotes":""},"class_list":["post-14415","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/pages\/14415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/comments?post=14415"}],"version-history":[{"count":6,"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/pages\/14415\/revisions"}],"predecessor-version":[{"id":14454,"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/pages\/14415\/revisions\/14454"}],"up":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/pages\/7466"}],"wp:attachment":[{"href":"https:\/\/www.monmouth.edu\/business-school\/wp-json\/wp\/v2\/media?parent=14415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}