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Leon Hess Business School

Summary of Strategies: Use Strengths to Avoid Threats


  • Faculty/student relations (Class size, Advising)
  • Unique curricular programs (Entrepreneurship, Finance Lab, Bloomberg)
  • Location (Proximity to NYC and Jersey Shore)
  • AACSB Accreditation


  • Community relations
  • Tuition Dependence
  • Non-differentiation
  • Changing Business Practice (Program Relevance)
  • Cost of Education
  • Sticker Shock (NJ Cost of Living and Tax)
  • Competition
  • Lack of Resources
  • Lack of Diversification

ST Strategies (Use Strengths to avoid Threats)

  • Use faculty/student relations, location, unique curricular programs, and AACSB to address non-differentiation, competition, cost of education, and tuition dependence
  • Improve or develop new curricular programs to meet changing business
  • Link curriculum aspects to practice by collaborating with local communities and corporations
  • Engage in a campaign to increase student managed portfolio funds
  • Promote our unique programs in order to differentiate ourselves from our competition
  • Utilize the location of the beach in the summer
    • full summer sessions for students entering the junior and senior years taking 15 credits and can dorm on-campus throughout the summer
    • students can complete their degrees in only three years by taking 15 credits during the summer or students can complete a bachelors/master’s degree programs in four years
    • faculty members who are consistently evaluated highly could be allowed to teach summer classes comparable to that of a full semester’s load
  • Use window-based system – Microsoft Surface
    • All students admitted to the LHBS should be charged a one-time fee of $300 for a Microsoft Surface
    • Using the same system, in-class exercises could be done outside of the lab
    • Using the Surface, more e-Book options are available, thus lowering the “sticker-shock” for our students