Strengths

• Faculty/student relations (Class size, Advising)
• Unique curricular programs (Entrepreneurship, Finance Lab, Bloomberg)
• Location (Proximity to NYC and Jersey Shore)
• AACSB Accreditation

Threats

• Community relations
• Tuition Dependence
• Non-differentiation
• Changing Business Practice (Program Relevance)
• Cost of Education
• Sticker Shock (NJ Cost of Living and Tax)
• Competition
• Lack of Resources
• Lack of Diversification

ST Strategies (Use Strengths to avoid Threats)

• Use faculty/student relations, location, unique curricular programs, and AACSB to address non-differentiation, competition, cost of education, and tuition dependence
• Improve or develop new curricular programs to meet changing business
• Link curriculum aspects to practice by collaborating with local communities and corporations
• Engage in a campaign to increase student managed portfolio funds
• Promote our unique programs in order to differentiate ourselves from our competition
• Utilize the location of the beach in the summer
• full summer sessions for students entering the junior and senior years taking 15 credits and can dorm on-campus throughout the summer
• students can complete their degrees in only three years by taking 15 credits during the summer or students can complete a bachelors/master’s degree programs in four years
• faculty members who are consistently evaluated highly could be allowed to teach summer classes comparable to that of a full semester’s load
• Use window-based system – Microsoft Surface
• All students admitted to the LHBS should be charged a one-time fee of $300 for a Microsoft Surface
• Using the same system, in-class exercises could be done outside of the lab
• Using the Surface, more e-Book options are available, thus lowering the “sticker-shock” for our students