Summary of Strategies: Use Strength to take Advantage of Opportunities

Strengths

Faculty/student relations (Class size, Advising)
Unique curricular programs (Entrepreneurship, Finance Lab, Bloomberg)
Location (Proximity to NYC and Jersey Shore)
AACSB Accreditation

Opportunities

Improve alumni relations
Off-campus sites
Local industry needs
International collaborations

SO Strategies (Use Strength to take advantage of Opportunities)

Use location and faculty/student relations to attract domestic and international students
Use location and AACSB to attract high-profile faculty and promote local industry needs
Use unique curricular programs to improve alumni relations
Utilize our alumni much better to help create curricular programs that will meet the local industry needs
Establish off-campus sites in northern and NYC to help grow our graduate program
Collaborations with colleges/universities that do not have business schools to expand the undergraduate program
Establishing industrial consortiums for each discipline to help provide internships and job opportunities, i.e., advisory groups for each functional area
Use location to establish connections with businesses in NJ, NYC, and Philadelphia for the benefit of our students
Develop Investment and Investment Banking specific courses (unique programs, location, industry needs)
Use Finance Lab and students to assist local industry (unique programs, local industry)
Seek alumni contributions to Student Managed Fund (unique programs, alumni relations)
Organize business conferences to increase visibility in the academic community
“LHBS Sessions at the Shore” – Each semester/year focus on a different industry with workshops, etc. Include local industry leaders and alumni.
Business school mixers with alumni, faculty, and area businesses.
To increase grad enrollment/retention, offer more traditional grad school programming – day classes, lounge, dedicated lab, on-campus housing, etc.
Taking our Entrepreneurship Program and focus on the Franchising Industry