Strengths

• Faculty/student relations (Class size, Advising)
• Unique curricular programs (Entrepreneurship, Finance Lab, Bloomberg)
• Location (Proximity to NYC and Jersey Shore)
• AACSB Accreditation

Opportunities

• Improve alumni relations
• Off-campus sites
• Local industry needs
• International collaborations

SO Strategies (Use Strength to take advantage of Opportunities)

• Use location and faculty/student relations to attract domestic and international students
• Use location and AACSB to attract high-profile faculty and promote local industry needs
• Use unique curricular programs to improve alumni relations
• Utilize our alumni much better to help create curricular programs that will meet the local industry needs
• Establish off-campus sites in northern and NYC to help grow our graduate program
• Collaborations with colleges/universities that do not have business schools to expand the undergraduate program
• Establishing industrial consortiums for each discipline to help provide internships and job opportunities, i.e., advisory groups for each functional area
• Use location to establish connections with businesses in NJ, NYC, and Philadelphia for the benefit of our students
• Develop Investment and Investment Banking specific courses (unique programs, location, industry needs)
• Use Finance Lab and students to assist local industry (unique programs, local industry)
• Seek alumni contributions to Student Managed Fund (unique programs, alumni relations)
• Organize business conferences to increase visibility in the academic community
• “LHBS Sessions at the Shore” – Each semester/year focus on a different industry with workshops, etc. Include local industry leaders and alumni.
• Business school mixers with alumni, faculty, and area businesses.
• To increase grad enrollment/retention, offer more traditional grad school programming – day classes, lounge, dedicated lab, on-campus housing, etc.
• Taking our Entrepreneurship Program and focus on the Franchising Industry