Summary of Strategies: Use Strength to take Advantage of Opportunities
Strengths
- Faculty/student relations (Class size, Advising)
- Unique curricular programs (Entrepreneurship, Finance Lab, Bloomberg)
- Location (Proximity to NYC and Jersey Shore)
- AACSB Accreditation
Opportunities
- Improve alumni relations
- Off-campus sites
- Local industry needs
- International collaborations
SO Strategies (Use Strength to take advantage of Opportunities)
- Use location and faculty/student relations to attract domestic and international students
- Use location and AACSB to attract high-profile faculty and promote local industry needs
- Use unique curricular programs to improve alumni relations
- Utilize our alumni much better to help create curricular programs that will meet the local industry needs
- Establish off-campus sites in northern and NYC to help grow our graduate program
- Collaborations with colleges/universities that do not have business schools to expand the undergraduate program
- Establishing industrial consortiums for each discipline to help provide internships and job opportunities, i.e., advisory groups for each functional area
- Use location to establish connections with businesses in NJ, NYC, and Philadelphia for the benefit of our students
- Develop Investment and Investment Banking specific courses (unique programs, location, industry needs)
- Use Finance Lab and students to assist local industry (unique programs, local industry)
- Seek alumni contributions to Student Managed Fund (unique programs, alumni relations)
- Organize business conferences to increase visibility in the academic community
- “LHBS Sessions at the Shore” – Each semester/year focus on a different industry with workshops, etc. Include local industry leaders and alumni.
- Business school mixers with alumni, faculty, and area businesses.
- To increase grad enrollment/retention, offer more traditional grad school programming – day classes, lounge, dedicated lab, on-campus housing, etc.
- Taking our Entrepreneurship Program and focus on the Franchising Industry