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Leon Hess Business School

Environmental Assessment: SWOT Analysis

At its April meeting in 2015, the Leon Hess Business School (LHBS) faculty participated in a SWOT analysis. SWOT is a dynamic model that incorporates the perceptions of all personnel involved
in the mission-driven activities of the organization. SWOT links the key issues of the organization’s external environment with the internal strategic capabilities of that same organization. The aim is not merely to list the SWOT variables and issues, but to use them to recommend actual strategic direction. The goal is fourfold:

  1. To generate strategies that use strengths to take advantage of opportunities;
  2. To generate strategies that take advantage of opportunities by overcoming weaknesses;
  3. To generate strategies that use strengths to avoid and/or counter threats;
  4. To generate strategies that minimize weaknesses and avoid threats.

Faculty were divided into four groups who moved into separate classrooms. After an hour, all groups reassembled and listed their SWOTs. Then, after another hour of discussion, the entire faculty
agreed upon the top SWOTs. In the weeks that followed, individual faculty submitted their innovative strategies according to the TOWS matrix that was collectively generated. Over 150 strategies were submitted to the strategic planning committee.

Strengths Weaknesses
1. Faculty/Student Relations (Class size, Advising) 1. External Funding and Faculty Support
2. Unique Curricular Programs (Entrepreneurship, Finance Lab, Bloomberg) 2. LHBS Poor Job Placement (Lack of Resources)
3. Location (Proximity to NYC and Jersey Shore) 3. Communications Gap Between Faculty, Administration, and Alumni
4. AACSB 4. LHBS Reputation
  5. Academics
Opportunities Threats
1. Improve Alumni Relations 1. Community Relations
2. Off Campus Sites 2. Tuition Dependence
3. Local Industry Needs 3. Non-differentiation
4. International Collaboration 4. Changing Business Practices (Program Relevance)
  5. Cost of Education
  6. Sticker Shock (NJ Cost of Living and Tax)
  7. Competition
  8. Lack of Resources and Diversification