{"id":2795,"date":"2021-06-15T19:46:57","date_gmt":"2021-06-15T19:46:57","guid":{"rendered":"https:\/\/www.monmouth.edu\/brand\/?page_id=2795"},"modified":"2024-02-08T12:08:30","modified_gmt":"2024-02-08T17:08:30","slug":"color-palette","status":"publish","type":"page","link":"https:\/\/www.monmouth.edu\/brand\/visual-identity-guidelines\/color-palette\/","title":{"rendered":"Color Palette"},"content":{"rendered":"\n

The primary brand colors for Monmouth University are Shadow Blue<\/strong> (Pantone 295) and White<\/strong>. These colors are deeply rooted within our DNA and therefore comprise our primary color palette. While all communications should use these hero colors, we offer a range of other colors to complement them. Consistent use of the primary Pantone 295 color builds brand recognition and must not be altered or replaced. When reproduced in color, the wordmark must use the Pantone, CMYK, RGB, or Hex (web) color equivalent shown. Variations of all University marks can be provided by the University. For two-color jobs, one of the colors should always be Shadow Blue (PMS 295). For four-color jobs, additional colors may be selected in combination with Shadow Blue.<\/p>\n\n\n

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Primary Brand Colors<\/h2>\n\n\n
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Add the primary colors as a palette to Adobe products<\/a><\/div>\n<\/div>\n\n\n\n
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Shadow Blue
Pantone<\/strong> 295 C
RGB<\/strong> 0 40 85
Hex<\/strong> #002855
CMYK<\/strong> 100 69 8 54<\/p>\n<\/div>\n\n\n\n

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White
RGB<\/strong> 255 255 255
Hex<\/strong> #ffffff
CMYK<\/strong> 0 0 0 0<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Secondary Brand Colors<\/h2>\n\n\n

Secondary accent colors should only be used as bars, boxes, lines, or type. The primary colors of the finished piece should be Shadow Blue (Pantone 295) and white.<\/p>\n\n\n\n

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Add the secondary colors as a palette to Adobe products<\/a><\/div>\n<\/div>\n\n\n\n
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Pantone<\/strong> 2945 C
RGB<\/strong> 0 76 151
Hex<\/strong> #004C97
CMYK<\/strong> 100 53 2 16<\/p>\n<\/div>\n\n\n\n

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Pantone<\/strong> 292 C
RGB<\/strong> 105 179 231
Hex<\/strong> #69B3E7
CMYK<\/strong> 59 11 0 0<\/p>\n<\/div>\n\n\n\n

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Pantone<\/strong> 431 C
RGB<\/strong> 91 103 112
Hex<\/strong> #5B6770
CMYK<\/strong> 45 25 16 59<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Pantone<\/strong> COOL GRAY 10 C
RGB<\/strong> 99 102 106
Hex<\/strong> #63666A
CMYK<\/strong> 40 30 20 66<\/p>\n<\/div>\n\n\n\n

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Pantone<\/strong> COOL GRAY 7 C
RGB<\/strong> 151 153 155
Hex<\/strong> #97999B
CMYK<\/strong> 20 14 12 40<\/p>\n<\/div>\n\n\n\n

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Pantone<\/strong> COOL GRAY 3 C
RGB<\/strong> 200 201 199
Hex<\/strong> #C8C9C7
CMYK<\/strong> 8 5 7 16<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Undergraduate and Graduate Accent Colors<\/h3>\n\n\n
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Undergraduate Accent Color<\/strong>
Pantone<\/strong> 152 C
RGB<\/strong> 229 114 0
Hex<\/strong> #E57200
CMYK<\/strong> 0 66 100 0<\/p>\n<\/div>\n\n\n\n

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Graduate Accent Color<\/strong>
Pantone<\/strong> 7503 C
RGB<\/strong> 170 151 103
Hex<\/strong> #AB9E6E
CMYK<\/strong> 34 35 68 4<\/p>\n<\/div>\n\n\n\n

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Graduate Accent Color<\/strong>
Pantone <\/strong>METALLIC 872 C
RGB<\/strong> 133 113 77
Hex<\/strong> #85714D
CMYK<\/strong> 0 25 56 51<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Tertiary Brand Colors<\/h2>\n\n\n

Tertiary colors are to be used sparingly in lines, shape outlines, and thin bars. This palette is designed to only<\/strong> be used in subtle areas that complement the primary Shadow Blue and secondary palette. Often only a small amount is needed and should never overpower the primary or secondary palette.<\/p>\n\n\n\n

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Add the tertiary colors as a palette to Adobe products<\/a><\/div>\n<\/div>\n\n\n\n
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Pantone<\/strong> 128 C
RGB<\/strong> 243 213 78
Hex<\/strong> #F3D54E
CMYK<\/strong> 0 7 75 0<\/p>\n<\/div>\n\n\n\n

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Pantone<\/strong> 3025 C
RGB<\/strong> 0 79 113
Hex<\/strong> #004F71
CMYK<\/strong> 100 27 10 56<\/p>\n<\/div>\n\n\n\n

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Pantone<\/strong> 200 C
RGB<\/strong> 186 12 47
Hex<\/strong> #BA0C2F
CMYK<\/strong> 3 100 70 12<\/p>\n<\/div>\n\n\n\n

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Pantone<\/strong> 5545 C
RGB<\/strong> 67 105 91
Hex<\/strong> #43695B
CMYK<\/strong> 62 19 45 50<\/p>\n<\/div>\n\n\n\n

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Pantone<\/strong> 490 C
RGB<\/strong> 93 42 44
Hex<\/strong> #5D2A2C
CMYK<\/strong> 26 85 85 72<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The primary brand colors for Monmouth University are Shadow Blue (Pantone 295) and White. These colors are deeply rooted within our DNA and therefore comprise our primary color palette. While all communications should use these hero colors, we offer a range of other colors to complement them. Consistent use of the primary Pantone 295 color […]<\/p>\n","protected":false},"author":15,"featured_media":0,"parent":15458,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"logo_priority":false,"second_set":false,"third_set":false,"_mu_eop_enabled":false,"_mu_eop_name":"","_mu_eop_name_override":false,"_mu_eop_description":"","_mu_eop_description_override":false,"_mu_eop_url":"","_mu_eop_url_override":false,"_mu_eop_program_type":"","_mu_eop_educational_credential":"","_mu_eop_time_to_complete":"","_mu_eop_number_of_credits":"","_mu_eop_occupational_category":"","_mu_eop_occupational_category_code":"","_mu_eop_program_prerequisites":"","_mu_eop_application_deadline":"","_mu_eop_application_start_date":"","_mu_eop_start_date":"","_mu_eop_end_date":"","_mu_eop_day_of_week":"","_mu_eop_time_of_day":"","_mu_eop_educational_program_mode":"","_mu_eop_financial_aid_eligible":"","_mu_eop_maximum_enrollment":"","_mu_eop_offers_price":"","_mu_eop_offers_currency":"USD","_mu_eop_offers_price_per":"","_mu_eop_offers_preset":"","_mu_eop_salary_upon_completion":"","_mu_eop_training_salary":"","_mu_eop_recognized_by_name":"","_mu_eop_recognized_by_url":"","_mu_eop_concentrations":"","_mu_eop_identifier_cip":"","_mu_eop_provider_name":"","_mu_eop_provider_name_override":false,"_mu_eop_provider_url":"","_mu_eop_provider_address":"","_mu_eop_provider_city":"","_mu_eop_provider_state":"","_mu_eop_provider_zip":"","_mu_eop_provider_country":"","footnotes":""},"class_list":["post-2795","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/pages\/2795","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/comments?post=2795"}],"version-history":[{"count":11,"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/pages\/2795\/revisions"}],"predecessor-version":[{"id":18137,"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/pages\/2795\/revisions\/18137"}],"up":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/pages\/15458"}],"wp:attachment":[{"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/media?parent=2795"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}