{"id":16950,"date":"2022-03-15T16:20:39","date_gmt":"2022-03-15T20:20:39","guid":{"rendered":"https:\/\/www.monmouth.edu\/brand\/?page_id=16950"},"modified":"2023-10-31T14:39:23","modified_gmt":"2023-10-31T18:39:23","slug":"social-media-guide","status":"publish","type":"page","link":"https:\/\/www.monmouth.edu\/brand\/social-media-guide\/","title":{"rendered":"Social Media Guide"},"content":{"rendered":"\n<div class=\"wp-block-group is-layout-flow wp-block-group-is-layout-flow\"><h2 class=\"wp-block-heading\" id=\"style-guide-purpose\">Style Guide Purpose<\/h2>\n\n\n<p>The purpose of this guide is to outline the overall style and direction for the University\u2019s main social media accounts. These guidelines may also be helpful for starting and managing University-affiliated accounts, including departmental, affinity group, student clubs and organizations, and other similar accounts.<\/p>\n\n\n\n<p><strong>Table of Contents<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#active\" data-type=\"internal\" data-id=\"#active\">Active Accounts<\/a><\/li>\n\n\n\n<li><a href=\"#voice\">Social Media Voice<\/a><\/li>\n\n\n\n<li><a href=\"#personality\">Brand Personality<\/a><\/li>\n\n\n\n<li><a href=\"#strategy\">Strategy<\/a><\/li>\n\n\n\n<li><a data-type=\"internal\" data-id=\"#contentplanning\" href=\"#contentplanning\">Content Planning<\/a><\/li>\n\n\n\n<li><a href=\"#guidelines\">General Style Guidelines<\/a>\n<ul class=\"wp-block-list\">\n<li><a href=\"#instagramguide\">Instagram Guidelin<\/a><a href=\"#instagram\">es<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><a href=\"#examples\">Examples<\/a><\/li>\n\n\n\n<li><a href=\"#practice\" data-type=\"internal\" data-id=\"#practice\">Now let&#8217;s put this into practice<\/a><\/li>\n<\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"active\">Active Accounts<\/h2>\n\n\n<ul class=\"wp-block-social-links has-huge-icon-size has-icon-color is-style-logos-only is-layout-flex wp-block-social-links-is-layout-flex\"><li style=\"color:#002855;\" class=\"wp-social-link wp-social-link-facebook has-blue-color wp-block-social-link\"><a href=\"http:\/\/facebook.com\/MonmouthUniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12 2C6.5 2 2 6.5 2 12c0 5 3.7 9.1 8.4 9.9v-7H7.9V12h2.5V9.8c0-2.5 1.5-3.9 3.8-3.9 1.1 0 2.2.2 2.2.2v2.5h-1.3c-1.2 0-1.6.8-1.6 1.6V12h2.8l-.4 2.9h-2.3v7C18.3 21.1 22 17 22 12c0-5.5-4.5-10-10-10z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Facebook<\/span><\/a><\/li>\n\n<li style=\"color:#002855;\" class=\"wp-social-link wp-social-link-twitter has-blue-color wp-block-social-link\"><a href=\"http:\/\/twitter.com\/monmouthu\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M22.23,5.924c-0.736,0.326-1.527,0.547-2.357,0.646c0.847-0.508,1.498-1.312,1.804-2.27 c-0.793,0.47-1.671,0.812-2.606,0.996C18.324,4.498,17.257,4,16.077,4c-2.266,0-4.103,1.837-4.103,4.103 c0,0.322,0.036,0.635,0.106,0.935C8.67,8.867,5.647,7.234,3.623,4.751C3.27,5.357,3.067,6.062,3.067,6.814 c0,1.424,0.724,2.679,1.825,3.415c-0.673-0.021-1.305-0.206-1.859-0.513c0,0.017,0,0.034,0,0.052c0,1.988,1.414,3.647,3.292,4.023 c-0.344,0.094-0.707,0.144-1.081,0.144c-0.264,0-0.521-0.026-0.772-0.074c0.522,1.63,2.038,2.816,3.833,2.85 c-1.404,1.1-3.174,1.756-5.096,1.756c-0.331,0-0.658-0.019-0.979-0.057c1.816,1.164,3.973,1.843,6.29,1.843 c7.547,0,11.675-6.252,11.675-11.675c0-0.178-0.004-0.355-0.012-0.531C20.985,7.47,21.68,6.747,22.23,5.924z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Twitter<\/span><\/a><\/li>\n\n<li style=\"color:#002855;\" class=\"wp-social-link wp-social-link-instagram has-blue-color wp-block-social-link\"><a href=\"http:\/\/instagram.com\/monmouthuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,4.622c2.403,0,2.688,0.009,3.637,0.052c0.877,0.04,1.354,0.187,1.671,0.31c0.42,0.163,0.72,0.358,1.035,0.673 c0.315,0.315,0.51,0.615,0.673,1.035c0.123,0.317,0.27,0.794,0.31,1.671c0.043,0.949,0.052,1.234,0.052,3.637 s-0.009,2.688-0.052,3.637c-0.04,0.877-0.187,1.354-0.31,1.671c-0.163,0.42-0.358,0.72-0.673,1.035 c-0.315,0.315-0.615,0.51-1.035,0.673c-0.317,0.123-0.794,0.27-1.671,0.31c-0.949,0.043-1.233,0.052-3.637,0.052 s-2.688-0.009-3.637-0.052c-0.877-0.04-1.354-0.187-1.671-0.31c-0.42-0.163-0.72-0.358-1.035-0.673 c-0.315-0.315-0.51-0.615-0.673-1.035c-0.123-0.317-0.27-0.794-0.31-1.671C4.631,14.688,4.622,14.403,4.622,12 s0.009-2.688,0.052-3.637c0.04-0.877,0.187-1.354,0.31-1.671c0.163-0.42,0.358-0.72,0.673-1.035 c0.315-0.315,0.615-0.51,1.035-0.673c0.317-0.123,0.794-0.27,1.671-0.31C9.312,4.631,9.597,4.622,12,4.622 M12,3 C9.556,3,9.249,3.01,8.289,3.054C7.331,3.098,6.677,3.25,6.105,3.472C5.513,3.702,5.011,4.01,4.511,4.511 c-0.5,0.5-0.808,1.002-1.038,1.594C3.25,6.677,3.098,7.331,3.054,8.289C3.01,9.249,3,9.556,3,12c0,2.444,0.01,2.751,0.054,3.711 c0.044,0.958,0.196,1.612,0.418,2.185c0.23,0.592,0.538,1.094,1.038,1.594c0.5,0.5,1.002,0.808,1.594,1.038 c0.572,0.222,1.227,0.375,2.185,0.418C9.249,20.99,9.556,21,12,21s2.751-0.01,3.711-0.054c0.958-0.044,1.612-0.196,2.185-0.418 c0.592-0.23,1.094-0.538,1.594-1.038c0.5-0.5,0.808-1.002,1.038-1.594c0.222-0.572,0.375-1.227,0.418-2.185 C20.99,14.751,21,14.444,21,12s-0.01-2.751-0.054-3.711c-0.044-0.958-0.196-1.612-0.418-2.185c-0.23-0.592-0.538-1.094-1.038-1.594 c-0.5-0.5-1.002-0.808-1.594-1.038c-0.572-0.222-1.227-0.375-2.185-0.418C14.751,3.01,14.444,3,12,3L12,3z M12,7.378 c-2.552,0-4.622,2.069-4.622,4.622S9.448,16.622,12,16.622s4.622-2.069,4.622-4.622S14.552,7.378,12,7.378z M12,15 c-1.657,0-3-1.343-3-3s1.343-3,3-3s3,1.343,3,3S13.657,15,12,15z M16.804,6.116c-0.596,0-1.08,0.484-1.08,1.08 s0.484,1.08,1.08,1.08c0.596,0,1.08-0.484,1.08-1.08S17.401,6.116,16.804,6.116z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Instagram<\/span><\/a><\/li>\n\n<li style=\"color:#002855;\" class=\"wp-social-link wp-social-link-linkedin has-blue-color wp-block-social-link\"><a href=\"http:\/\/linkedin.com\/edu\/school?id=18861\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19.7,3H4.3C3.582,3,3,3.582,3,4.3v15.4C3,20.418,3.582,21,4.3,21h15.4c0.718,0,1.3-0.582,1.3-1.3V4.3 C21,3.582,20.418,3,19.7,3z M8.339,18.338H5.667v-8.59h2.672V18.338z M7.004,8.574c-0.857,0-1.549-0.694-1.549-1.548 c0-0.855,0.691-1.548,1.549-1.548c0.854,0,1.547,0.694,1.547,1.548C8.551,7.881,7.858,8.574,7.004,8.574z M18.339,18.338h-2.669 v-4.177c0-0.996-0.017-2.278-1.387-2.278c-1.389,0-1.601,1.086-1.601,2.206v4.249h-2.667v-8.59h2.559v1.174h0.037 c0.356-0.675,1.227-1.387,2.526-1.387c2.703,0,3.203,1.779,3.203,4.092V18.338z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">LinkedIn<\/span><\/a><\/li>\n\n<li style=\"color:#002855;\" class=\"wp-social-link wp-social-link-snapchat has-blue-color wp-block-social-link\"><a href=\"http:\/\/snapchat.com\/add\/monmouthu\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12.065,2a5.526,5.526,0,0,1,3.132.892A5.854,5.854,0,0,1,17.326,5.4a5.821,5.821,0,0,1,.351,2.33q0,.612-.117,2.487a.809.809,0,0,0,.365.091,1.93,1.93,0,0,0,.664-.176,1.93,1.93,0,0,1,.664-.176,1.3,1.3,0,0,1,.729.234.7.7,0,0,1,.351.6.839.839,0,0,1-.41.7,2.732,2.732,0,0,1-.9.41,3.192,3.192,0,0,0-.9.378.728.728,0,0,0-.41.618,1.575,1.575,0,0,0,.156.56,6.9,6.9,0,0,0,1.334,1.953,5.6,5.6,0,0,0,1.881,1.315,5.875,5.875,0,0,0,1.042.3.42.42,0,0,1,.365.456q0,.911-2.852,1.341a1.379,1.379,0,0,0-.143.507,1.8,1.8,0,0,1-.182.605.451.451,0,0,1-.429.241,5.878,5.878,0,0,1-.807-.085,5.917,5.917,0,0,0-.833-.085,4.217,4.217,0,0,0-.807.065,2.42,2.42,0,0,0-.82.293,6.682,6.682,0,0,0-.755.5q-.351.267-.755.527a3.886,3.886,0,0,1-.989.436A4.471,4.471,0,0,1,11.831,22a4.307,4.307,0,0,1-1.256-.176,3.784,3.784,0,0,1-.976-.436q-.4-.26-.749-.527a6.682,6.682,0,0,0-.755-.5,2.422,2.422,0,0,0-.807-.293,4.432,4.432,0,0,0-.82-.065,5.089,5.089,0,0,0-.853.1,5,5,0,0,1-.762.1.474.474,0,0,1-.456-.241,1.819,1.819,0,0,1-.182-.618,1.411,1.411,0,0,0-.143-.521q-2.852-.429-2.852-1.341a.42.42,0,0,1,.365-.456,5.793,5.793,0,0,0,1.042-.3,5.524,5.524,0,0,0,1.881-1.315,6.789,6.789,0,0,0,1.334-1.953A1.575,1.575,0,0,0,6,12.9a.728.728,0,0,0-.41-.618,3.323,3.323,0,0,0-.9-.384,2.912,2.912,0,0,1-.9-.41.814.814,0,0,1-.41-.684.71.71,0,0,1,.338-.593,1.208,1.208,0,0,1,.716-.241,1.976,1.976,0,0,1,.625.169,2.008,2.008,0,0,0,.69.169.919.919,0,0,0,.416-.091q-.117-1.849-.117-2.474A5.861,5.861,0,0,1,6.385,5.4,5.516,5.516,0,0,1,8.625,2.819,7.075,7.075,0,0,1,12.062,2Z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Snapchat<\/span><\/a><\/li>\n\n<li style=\"color:#002855;\" class=\"wp-social-link wp-social-link-youtube has-blue-color wp-block-social-link\"><a href=\"http:\/\/youtube.com\/user\/monmouthuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M21.8,8.001c0,0-0.195-1.378-0.795-1.985c-0.76-0.797-1.613-0.801-2.004-0.847c-2.799-0.202-6.997-0.202-6.997-0.202 h-0.009c0,0-4.198,0-6.997,0.202C4.608,5.216,3.756,5.22,2.995,6.016C2.395,6.623,2.2,8.001,2.2,8.001S2,9.62,2,11.238v1.517 c0,1.618,0.2,3.237,0.2,3.237s0.195,1.378,0.795,1.985c0.761,0.797,1.76,0.771,2.205,0.855c1.6,0.153,6.8,0.201,6.8,0.201 s4.203-0.006,7.001-0.209c0.391-0.047,1.243-0.051,2.004-0.847c0.6-0.607,0.795-1.985,0.795-1.985s0.2-1.618,0.2-3.237v-1.517 C22,9.62,21.8,8.001,21.8,8.001z M9.935,14.594l-0.001-5.62l5.404,2.82L9.935,14.594z\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">YouTube<\/span><\/a><\/li>\n\n<li style=\"color:#002855;\" class=\"wp-social-link wp-social-link-tiktok has-blue-color wp-block-social-link\"><a href=\"http:\/\/tiktok.com\/@monmouthuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 32 32\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M16.708 0.027c1.745-0.027 3.48-0.011 5.213-0.027 0.105 2.041 0.839 4.12 2.333 5.563 1.491 1.479 3.6 2.156 5.652 2.385v5.369c-1.923-0.063-3.855-0.463-5.6-1.291-0.76-0.344-1.468-0.787-2.161-1.24-0.009 3.896 0.016 7.787-0.025 11.667-0.104 1.864-0.719 3.719-1.803 5.255-1.744 2.557-4.771 4.224-7.88 4.276-1.907 0.109-3.812-0.411-5.437-1.369-2.693-1.588-4.588-4.495-4.864-7.615-0.032-0.667-0.043-1.333-0.016-1.984 0.24-2.537 1.495-4.964 3.443-6.615 2.208-1.923 5.301-2.839 8.197-2.297 0.027 1.975-0.052 3.948-0.052 5.923-1.323-0.428-2.869-0.308-4.025 0.495-0.844 0.547-1.485 1.385-1.819 2.333-0.276 0.676-0.197 1.427-0.181 2.145 0.317 2.188 2.421 4.027 4.667 3.828 1.489-0.016 2.916-0.88 3.692-2.145 0.251-0.443 0.532-0.896 0.547-1.417 0.131-2.385 0.079-4.76 0.095-7.145 0.011-5.375-0.016-10.735 0.025-16.093z\" \/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">TikTok<\/span><\/a><\/li>\n\n<li style=\"color:#002855;\" class=\"wp-social-link wp-social-link-giphy has-blue-color wp-block-social-link\"><a href=\"http:\/\/giphy.com\/monmouthuniversity\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 24 24\"><path d=\"M9 11.8l6.1-4.5c.1.4.4.7.9.7h2c.6 0 1-.4 1-1V5c0-.6-.4-1-1-1h-2c-.6 0-1 .4-1 1v.4l-6.4 4.8c-.2-.1-.4-.2-.6-.2H6c-.6 0-1 .4-1 1v2c0 .6.4 1 1 1h2c.2 0 .4-.1.6-.2l6.4 4.8v.4c0 .6.4 1 1 1h2c.6 0 1-.4 1-1v-2c0-.6-.4-1-1-1h-2c-.5 0-.8.3-.9.7L9 12.2v-.4z\"\/><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Share Icon<\/span><\/a><\/li>\n\n<li style=\"color:#002855;\" class=\"wp-social-link wp-social-link-spotify has-blue-color wp-block-social-link\"><a href=\"https:\/\/open.spotify.com\/user\/rf4q1g53w8qk1qgm3tlm6ahmt?si=7d220dda73124217\" class=\"wp-block-social-link-anchor\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M12,2C6.477,2,2,6.477,2,12c0,5.523,4.477,10,10,10c5.523,0,10-4.477,10-10C22,6.477,17.523,2,12,2 M16.586,16.424 c-0.18,0.295-0.563,0.387-0.857,0.207c-2.348-1.435-5.304-1.76-8.785-0.964c-0.335,0.077-0.67-0.133-0.746-0.469 c-0.077-0.335,0.132-0.67,0.469-0.746c3.809-0.871,7.077-0.496,9.713,1.115C16.673,15.746,16.766,16.13,16.586,16.424 M17.81,13.7 c-0.226,0.367-0.706,0.482-1.072,0.257c-2.687-1.652-6.785-2.131-9.965-1.166C6.36,12.917,5.925,12.684,5.8,12.273 C5.675,11.86,5.908,11.425,6.32,11.3c3.632-1.102,8.147-0.568,11.234,1.328C17.92,12.854,18.035,13.335,17.81,13.7 M17.915,10.865 c-3.223-1.914-8.54-2.09-11.618-1.156C5.804,9.859,5.281,9.58,5.131,9.086C4.982,8.591,5.26,8.069,5.755,7.919 c3.532-1.072,9.404-0.865,13.115,1.338c0.445,0.264,0.59,0.838,0.327,1.282C18.933,10.983,18.359,11.129,17.915,10.865\"><\/path><\/svg><span class=\"wp-block-social-link-label screen-reader-text\">Spotify<\/span><\/a><\/li><\/ul>\n\n\n<h2 class=\"wp-block-heading\" id=\"voice\">Social Media Voice<\/h2>\n\n<h3 class=\"wp-block-heading\" id=\"who-we-are\">Who we are<\/h3>\n\n\n<p>Our social media identity is inspiring, inquisitive, caring, determined, confident, and engaged. We value all of our alumni, students, faculty, and staff; and their intellect and academic achievements. We are an institution of higher learning, embrace it. We love our #HawkFamily.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"channel-voice\">Channel Voice<\/h3>\n\n\n<p>Each social media channel has its own language and requires modified content. All channels are unique and users will have varied expectations for each account. While it&#8217;s important that your message gets across, your audience expectations matter. Create each post in the appropriate format for the channel.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"tone\">Tone<\/h3>\n\n\n<p>Our tone is reflective of the following personality dynamics: Inspired Explorer, Determined Leader, and Caring Guide. Implement these traits into posts across all channels.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n<h2 class=\"wp-block-heading\" id=\"personality\">Brand Personality<\/h2>\n\n\n<p>Like a person, a brand has traits and characteristics that give it an authentic personality. When we speak as one \u201cperson,\u201d we own a voice that\u2019s uniquely ours. It\u2019s the university\u2019s outward expression. That one distinct, consistent, and relevant voice must translate across all media, messages, and moments. It should be personified and real.<\/p>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-style-bracket\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"746\" style=\"object-position: 53.7625% 26.875%\" src=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/IDM-Lab-Dickie-Cox_20190130_AD_083-1-1.jpg\" alt=\"\" class=\"wp-image-17115 size-full\" srcset=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/IDM-Lab-Dickie-Cox_20190130_AD_083-1-1.jpg 952w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/IDM-Lab-Dickie-Cox_20190130_AD_083-1-1-300x235.jpg 300w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/IDM-Lab-Dickie-Cox_20190130_AD_083-1-1-768x602.jpg 768w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/IDM-Lab-Dickie-Cox_20190130_AD_083-1-1-560x439.jpg 560w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/IDM-Lab-Dickie-Cox_20190130_AD_083-1-1-280x219.jpg 280w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/IDM-Lab-Dickie-Cox_20190130_AD_083-1-1-320x251.jpg 320w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/IDM-Lab-Dickie-Cox_20190130_AD_083-1-1-640x502.jpg 640w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/IDM-Lab-Dickie-Cox_20190130_AD_083-1-1-360x282.jpg 360w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/IDM-Lab-Dickie-Cox_20190130_AD_083-1-1-150x118.jpg 150w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure><div class=\"wp-block-media-text__content\"><h3 class=\"wp-block-heading\" id=\"the-caring-guide\">The Caring Guide<\/h3>\n\n\n<p>Supportive and selfless, driven by compassion, warmth, and the desire to care for others. Delivers nurturing, comfort, and protection. Values altruism, commitment, and generosity. Causes people to feel valued and supported.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-style-bracket\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"758\" style=\"object-position: 60.766666666667% 30.576666666667%\" src=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/cardoni_Science_021518_0099-1-1.jpg\" alt=\"\" class=\"wp-image-17107 size-full\" srcset=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/cardoni_Science_021518_0099-1-1.jpg 952w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/cardoni_Science_021518_0099-1-1-300x239.jpg 300w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/cardoni_Science_021518_0099-1-1-768x611.jpg 768w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/cardoni_Science_021518_0099-1-1-560x446.jpg 560w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/cardoni_Science_021518_0099-1-1-280x223.jpg 280w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/cardoni_Science_021518_0099-1-1-320x255.jpg 320w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/cardoni_Science_021518_0099-1-1-640x510.jpg 640w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/cardoni_Science_021518_0099-1-1-360x287.jpg 360w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/cardoni_Science_021518_0099-1-1-150x119.jpg 150w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure><div class=\"wp-block-media-text__content\"><h3 class=\"wp-block-heading\" id=\"the-determined-leader\">The Determined Leader<\/h3>\n\n\n<p>Powerful and resilient, driven by growth and a desire to challenge the industry through determination and strength. We deliver pride, perseverance, and stability. We value fortitude and accomplishment. We strive to for people to feel triumphant and inspired.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-media-text alignfull is-stacked-on-mobile is-style-bracket\" style=\"grid-template-columns:33% auto\"><figure class=\"wp-block-media-text__media\"><img loading=\"lazy\" decoding=\"async\" width=\"952\" height=\"758\" style=\"object-position: 50.44625% 48.945%\" src=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/AnthropologyPhotos_20160625_CS_056-1-1.jpg\" alt=\"\" class=\"wp-image-17103 size-full\" srcset=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/AnthropologyPhotos_20160625_CS_056-1-1.jpg 952w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/AnthropologyPhotos_20160625_CS_056-1-1-300x239.jpg 300w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/AnthropologyPhotos_20160625_CS_056-1-1-768x611.jpg 768w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/AnthropologyPhotos_20160625_CS_056-1-1-560x446.jpg 560w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/AnthropologyPhotos_20160625_CS_056-1-1-280x223.jpg 280w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/AnthropologyPhotos_20160625_CS_056-1-1-320x255.jpg 320w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/AnthropologyPhotos_20160625_CS_056-1-1-640x510.jpg 640w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/AnthropologyPhotos_20160625_CS_056-1-1-360x287.jpg 360w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/03\/AnthropologyPhotos_20160625_CS_056-1-1-150x119.jpg 150w\" sizes=\"auto, (max-width: 952px) 100vw, 952px\" \/><\/figure><div class=\"wp-block-media-text__content\"><h3 class=\"wp-block-heading\" id=\"the-inspired-explorer\">The Inspired Explorer<\/h3>\n\n\n<p>Adventurous and inquisitive, driven by the quest for discovering the unknown. We deliver progress and an unmatched interest for uncovering truth. We value investigation, curiosity, and trailblazing. We strive for people to feel intrigued and emboldened.<\/p>\n<\/div><\/div>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"strategy\">Strategy<\/h2>\n\n\n<p>Every social media account and post represents Monmouth University and the brand. It is imperative to have a clear strategy with both short-term and long-term goals. Identifying your audience, the purpose of the account, a brand voice and persona, and the mission of the content are the initial steps to creating a proper post.<\/p>\n\n\n\n<p>Our strategy requires that all social media posts mirror the University Editorial Guide for written content and the University Visual Identity Guidelines when creating profile pictures, cover photos, graphics, or any additional visuals. Always reference the following guidelines when curating content:<\/p>\n\n\n\n<p><a href=\"https:\/\/www.monmouth.edu\/brand\/editorial-style-guide\/\" data-type=\"page\" data-id=\"2670\">Editorial Guide &gt;<\/a>&nbsp;&nbsp;&nbsp; <a href=\"https:\/\/www.monmouth.edu\/brand\/visual-identity-guidelines\/\" data-type=\"page\" data-id=\"15458\">Visual Identity Guide &gt;<\/a><\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"contentplanning\">Content Planning<\/h2>\n\n\n<p>Creating a successful social media presence begins with content planning and consistency. Generating a three-month content calendar comprised of 15-20 potential posts per month is ideal. Brainstorming topics that are relevant to our specific audience &#8211; sub-sets of Monmouth University \u2013 is also extremely helpful.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"departmentled-and-studentrun-accounts\">Department-led and Student-run accounts<\/h3>\n\n\n<p>Identify team roles and role descriptions clearly before beginning a content plan and social media account. Understanding who is assigned primary responsibility is paramount. In the event that roles change or the account manager leaves the University, a plan must be in place for the transition of management. Sharing logins or the use of a password manager is always helpful.<\/p>\n\n\n\n<p>When representing the University, always remember:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avatars should be University-approved department and office logos or an iconic image of campus.<\/li>\n\n\n\n<li>Remain in line with the University\u2019s guidelines to achieve your strategic goals.<\/li>\n\n\n\n<li>Create a content calendar.<\/li>\n\n\n\n<li>Be consistent with the brand voice\/persona.<\/li>\n<\/ul>\n\n\n\n<p>Use the Monmouth community to your advantage by mentioning other Monmouth-related accounts. For example, including @monmouthu, #HawkFamily, or other related University accounts can help amplify your message. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"guidelines\">General Style Guidelines<\/h2>\n\n\n<p>Creating a successful social media presence begins with content planning and consistency. Generating a three-month content calendar comprised of 15-20 potential posts per month is ideal. Brainstorming topics that are relevant to our specific audience &#8211; sub-sets of Monmouth University \u2013 is also extremely helpful.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"content\">Content<\/h3>\n\n\n<p>Always be specific to Monmouth University and focus on points of differentiation and why the content is unique to Monmouth.<\/p>\n\n\n\n<p>When it comes to multimedia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ensure images and videos meet <a href=\"https:\/\/blog.hootsuite.com\/social-media-image-sizes-guide\/\">size requirements of each platform<\/a> and are of the highest possible quality.<\/li>\n\n\n\n<li>Images and videos should not be blurry, pixelated, or contain sound issues.<\/li>\n\n\n\n<li>Design applications like <a href=\"http:\/\/canva.com\/\">Canva <\/a>can assist in creating images to each platform&#8217;s appropriate size requirements.<\/li>\n<\/ul>\n\n\n\n<p>It\u2019s also good to share original images and videos of events happening in real time around campus. <a href=\"https:\/\/monmouth.merlinone.net\">The Monmouth University image database<\/a> is an additional resource for photos.<\/p>\n\n\n\n<p>When creating content, work to ensure compliance with the Americans with Disability Act (ADA) requirements:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Avoid posting flyers and images with heavy text. Any text on the image must be included in the alternate text (AltText) for the content to be compliant.<\/li>\n\n\n\n<li>Include Alt Text, closed captions, and transcripts when posting content. Make sure all media can be understood without sound.<\/li>\n\n\n\n<li>When using long hashtags, capitalize each word in the phrase. Screen-reading software will have an easier time knowing when one words ends and the next starts, making it easier to interpret.<\/li>\n<\/ul>\n\n\n<h4 class=\"wp-block-heading\" id=\"instagramguide\">Instagram Guidelines<\/h4>\n\n\n<p>For assistance with developing a social media strategy for Instagram, refer to the&nbsp;<a href=\"https:\/\/www.monmouth.edu\/brand\/social-media-guide\/instagram-guidelines\/\">Instagram guidelines<\/a>.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"text\">Text<\/h3>\n\n\n<p>Always be specific to Monmouth University and focus on points of differentiation and why the content is unique to Monmouth.<\/p>\n\n\n\n<p>Always be clear and concise when posting:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use line breaks rather than large blocks of text. <\/li>\n\n\n\n<li>Remain within 280 characters or less, when applicable. <\/li>\n\n\n\n<li>Avoid posting links in copy on Instagram <\/li>\n\n\n\n<li>Avoid mentioning more than four accounts in a single tweet, line breaks, and more. <\/li>\n\n\n\n<li>Be sure to modify text depending on the platform.<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"dates-and-times\">Dates and Times<\/h3>\n\n\n<p>When referencing dates and times there is a model to follow on all social media platforms. Due to limitations on character counts, these guidelines diverse from the University&#8217;s <a href=\"https:\/\/www.monmouth.edu\/brand\/editorial-style-guide\/\">editorial style guide<\/a>.  Please use the following guidance for social media posts only. <br><br>For time:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Use a.m. and p.m. (lowercase, periods). Ex: 3 p.m., 10 a.m.<\/li>\n\n\n\n<li>Use \u201cto\u201d between a time period (Ex: 2 p.m. to 4 p.m.). If space is needed, then it is acceptable to use a dash (Ex: 2-4 p.m.).<\/li>\n<\/ul>\n\n\n\n<p>For months, days, and dates:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spell out the full words for days of the week (Ex: Monday, Tuesday) and use dates (Ex: 11\/19) to save space or reference dates in advance.<\/li>\n\n\n\n<li>Months can also be abbreviated for space (Ex: Jan., Feb.).<\/li>\n<\/ul>\n\n\n<h3 class=\"wp-block-heading\" id=\"using-links\">Using Links<\/h3>\n\n\n<p>When utilizing links in social media posts, always shorten the link to save space. You can use sites like <a href=\"http:\/\/bit.ly\/\">bit.ly<\/a> or <a href=\"https:\/\/hootsuite.com\/pages\/owly\">Hootsuite<\/a> to create a shorter hyperlink.<\/p>\n\n\n\n<p>Do not use a link for one platform on a different platform. For example, sharing a Facebook or Instagram link on Twitter.<\/p>\n\n\n<h3 class=\"wp-block-heading\" id=\"words-we-do-not-use\">Words We Do Not Use<\/h3>\n\n\n<p>There are certain phrases and words to try and avoid on social media.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instead of using \u201cdorms\u201d use \u201cresidence halls.\u201d<\/li>\n\n\n\n<li>When referring to the University itself, do not use \u201cMU.\u201d Instead use \u201cMonmouth University\u201d or \u201cMonmouth.\u201d<\/li>\n<\/ul>\n\n\n\n<p>See the <a href=\"https:\/\/www.monmouth.edu\/brand\/editorial-style-guide\/\">editorial style guide<\/a> for additional information on word and style guidance. <\/p>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"examples\">Examples<\/h2>\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/p\/CsJpXiYgK5P\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"760\" data-id=\"17919\" style=\"object-position: 22.6225% 46.2225%\" src=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.33.43-PM-1024x760.jpg\" alt=\"Instagram post featuring graduate in their cap and gown. \" class=\"wp-image-17919\" srcset=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.33.43-PM-1024x760.jpg 1024w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.33.43-PM-300x223.jpg 300w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.33.43-PM-768x570.jpg 768w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.33.43-PM-1536x1140.jpg 1536w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.33.43-PM-150x111.jpg 150w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.33.43-PM.jpg 1953w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.instagram.com\/p\/CI3FzNQAI2a\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"563\" data-id=\"17357\" src=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-1024x563.png\" alt=\"An Instagram post about wellness wednesday\" class=\"wp-image-17357\" srcset=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-1024x563.png 1024w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-300x165.png 300w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-768x423.png 768w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-1120x616.png 1120w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-560x308.png 560w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-280x154.png 280w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-320x176.png 320w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-640x352.png 640w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-1400x770.png 1400w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-360x198.png 360w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama-150x83.png 150w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/instagrama.png 1403w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/www.linkedin.com\/feed\/update\/urn:li:activity:6889224671724638208\"><img loading=\"lazy\" decoding=\"async\" width=\"812\" height=\"979\" data-id=\"17356\" src=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/linkedin.png\" alt=\"A LinkedIn post about Tuesday Thoughts\" class=\"wp-image-17356\" srcset=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/linkedin.png 812w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/linkedin-249x300.png 249w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/linkedin-768x926.png 768w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/linkedin-560x675.png 560w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/linkedin-280x338.png 280w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/linkedin-320x386.png 320w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/linkedin-640x772.png 640w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/linkedin-360x434.png 360w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2022\/04\/linkedin-124x150.png 124w\" sizes=\"auto, (max-width: 812px) 100vw, 812px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/twitter.com\/monmouthu\/status\/1628392586279878657?s=20\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"778\" height=\"1024\" data-id=\"17923\" src=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.34.24-PM-778x1024.jpg\" alt=\"A Twitter post about Leon Hess Business School making The Princeton Review's list of best business schools.\" class=\"wp-image-17923\" srcset=\"https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.34.24-PM-778x1024.jpg 778w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.34.24-PM-228x300.jpg 228w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.34.24-PM-768x1010.jpg 768w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.34.24-PM-114x150.jpg 114w, https:\/\/www.monmouth.edu\/brand\/wp-content\/uploads\/sites\/825\/2023\/07\/Screenshot-2023-07-03-at-12.34.24-PM.jpg 1106w\" sizes=\"auto, (max-width: 778px) 100vw, 778px\" \/><\/a><\/figure>\n<\/figure>\n\n\n\n<div style=\"height:50px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity is-style-wide\"\/>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"practice\">Now let&#8217;s put this into practice!<\/h2>\n\n\n<p>Here are questions to help guide you and your social media team when creating a strategy:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Who is your audience? (Think age, location, interests, behaviors, what social networks does your target audience use, etc.)<\/li>\n\n\n\n<li>What are your goals for using social media? (i.e. be an informative resource, encourage event attendance, increase club membership.)<\/li>\n\n\n\n<li>Who will take primary responsibility of these platforms and when? (We suggest at least one student and one faculty\/administrator have consistent access.)<\/li>\n\n\n\n<li>How will login information be stored\/managed?<\/li>\n\n\n\n<li>In the event that your role changes, or you leave the University, how will you transition management of accounts?<\/li>\n\n\n\n<li>What kind of content will you post?<\/li>\n\n\n\n<li>What other social accounts could you tag\/generate community outreach with?<\/li>\n<\/ol>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Style Guide Purpose The purpose of this guide is to outline the overall style and direction for the University\u2019s main social media accounts. These guidelines may also be helpful for starting and managing University-affiliated accounts, including departmental, affinity group, student clubs and organizations, and other similar accounts. Table of Contents Active Accounts Social Media Voice [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":17074,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"logo_priority":false,"second_set":false,"third_set":false,"_mu_eop_enabled":false,"_mu_eop_name":"","_mu_eop_name_override":false,"_mu_eop_description":"","_mu_eop_description_override":false,"_mu_eop_url":"","_mu_eop_url_override":false,"_mu_eop_program_type":"","_mu_eop_educational_credential":"","_mu_eop_time_to_complete":"","_mu_eop_number_of_credits":"","_mu_eop_occupational_category":"","_mu_eop_occupational_category_code":"","_mu_eop_program_prerequisites":"","_mu_eop_application_deadline":"","_mu_eop_application_start_date":"","_mu_eop_start_date":"","_mu_eop_end_date":"","_mu_eop_day_of_week":"","_mu_eop_time_of_day":"","_mu_eop_educational_program_mode":"","_mu_eop_financial_aid_eligible":"","_mu_eop_maximum_enrollment":"","_mu_eop_offers_price":"","_mu_eop_offers_currency":"USD","_mu_eop_offers_price_per":"","_mu_eop_offers_preset":"","_mu_eop_salary_upon_completion":"","_mu_eop_training_salary":"","_mu_eop_recognized_by_name":"","_mu_eop_recognized_by_url":"","_mu_eop_concentrations":"","_mu_eop_identifier_cip":"","_mu_eop_provider_name":"","_mu_eop_provider_name_override":false,"_mu_eop_provider_url":"","_mu_eop_provider_address":"","_mu_eop_provider_city":"","_mu_eop_provider_state":"","_mu_eop_provider_zip":"","_mu_eop_provider_country":"","footnotes":""},"class_list":["post-16950","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/pages\/16950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/comments?post=16950"}],"version-history":[{"count":9,"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/pages\/16950\/revisions"}],"predecessor-version":[{"id":18049,"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/pages\/16950\/revisions\/18049"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/media\/17074"}],"wp:attachment":[{"href":"https:\/\/www.monmouth.edu\/brand\/wp-json\/wp\/v2\/media?parent=16950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}