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Susan Forquer Gupta, PhD

MBA Program Director

Associate Professor

Office: Bey Hall , Room 120

Phone: 732-571-3639


Regularly Taught Courses:

Managerial Marketing BK 459

International Marketing BK 453

Consumer Behavior BK 404

Global Management BM 471

International Business BM 563 HY (Hybrid)


Dr. Gupta’s research is focused on cross cultural differences in managerial decision making (B2B), culture measures, as well as cultural differences in brand meaning and branding in global markets. She has published in Cross Cultural Management: An International Journal (CCM), the International Marketing Review (IMR), Journal of Business and Industrial Marketing (JBIM), and the Journal of Personal Selling and Sales Management, and presented conference papers at the Academy of International Business Annual Meeting (AIB), Academy of Marketing Science (AMS), American Marketing Association (AMA), Cross Cultural Research Conference, Advertising and Consumer Psychology Conference (ACP), European Marketing Conference (EMAC), and the National Conference in Sales Management.

She spent a semester as a visiting scholar at the Budapest University of Economic Sciences (1995) and has given a number of invited speaker presentations around the globe, including India, Czech Republic, Hungary, and the United States. She has served in a number of officer roles including president of the Women of the Academy of International Business (WAIB) which supports mentoring, networking, and gender research in international business, as well as was appointed to the AIB Strategy Committee, and chaired its subcommittee the AIB Membership Task Force. Previous to her current position at Monmouth University, she was on the marketing faculty at the University of Wisconsin-Milwaukee, School of Business.

She received her PhD in Business Administration in 1996 from the University of Tennessee, Knoxville in Marketing and International Business; and her M.S. in Human Environmental Sciences in 1989, and a B.S. in Design Management and Merchandising in 1987 from the University of Missouri-Columbia. Previous professional positions include: consultant for McCarty, Holsaple, McCarty, Inc.; facility programming and needs assessment for TVA-Tennessee Valley Authority, a large governmental organization where she conducted interviews, focus groups, and analysis; and facility programmer at Hellmuth Obata Kassabaum (HOK) Inc., St. Louis, MO, a large international architectural and strategic space planning firm.

Currently she is serving on the board of the MSP, an NGO providing aid to reduce poverty and create a sustainable economy in a small rural township in Africa, and is serving as the UNDPI Representative for the Institute for Global Understanding at Monmouth University, Lead Advisor for the Marketing and International Business Department, and the academic advisor for the International Business Network, an university wide undergraduate organization for students planning to pursue a global career.

Selected Works:

Scholarly Articles:

Rocereto, Joseph, Joseph Mosca, Susan Forquer Gupta and Stuart Rosenberg ( June 2011) “The Influence of Coaching On Employee Perceptions of Supervisor Effectiveness and Organizational Policies” Journal of Business and Economics Research Volume 9, Number 6. Also published in the proceedings of the International Academic Conference New Orleans March, 2011

Gupta, Susan Forquer ; Katalin Eibel-Spanyi, Ernest R. Cadotte, and Joeseph Mosca ( March 2011) "Trust As A Precursor Or Outcome Of Relational Norm Development: A Cross-Cultural Comparison of US And Hungarian Manager” International Business & Economics Research Journal Volume 10, Number 3 Also published in the proceedings of the International Academic Conference Maui Jan 3-5, 2011

Rocereto, Joseph, Susan Forquer Gupta, and Joseph Mosca (March 2011) “The Role of Flextime Appeal on Family and Work Outcomes Among Active and Non-Active Flextime Users: A Between Groups and Within Groups Analysis” Journal of Business & Economics Research Volume 9 Number 3. Also published in the proceedings of the International Academic Conference Maui Jan 3-5, 2011

Skiba Michaeline, and Susan Forquer Gupta (2009) “Global Perspectives In The Origins, Development & Consequences Of Women’s Self Concepts Cultivated Through Television Programming And Advertising” in the volume titled Emerging Issues and Challenges in Business & Economics: Selected Contributions from the 8th Global Conference edited by Francesco Ciampi

Gupta, Susan Forquer, Doan Winkel and Laura Peracchio (2009) “National Culture Measures And Brand Issues; Difficulties In Creating A Global Brand Image,” In Nishit Kumar eds The Branding of Nations, ICFAI press. Reprint of paper presented and published in the proceedings of the Cross Cultural Research Conference 2007 in Honolulu Hawaii. (Invited publication by editor).