• Strategic Public Relations and New Media (18 credits)


    The role of the communication specialist is rapidly expanding. The U.S. Bureau of Labor Statistics named public relations one of the 10 fastest-growing professions between now and 2015.* Prospective students looking to start a career or change their current one could take advantage of the growing opportunity available in the communication field.

    New media technologies have had a revolutionary impact on the field and practice of public relations. The Strategic Public Relations and New Media Certificate prepares students to develop and execute strategic public relations campaigns that integrate traditional and new media strategies and tactics. As emerging technology continues to affect the way public relations is practiced today, communication professionals with experience in this area will be valuable assets to any organization.

    Public relations professionals must develop a range of strategic planning skills and are expected to be expert communicators. Public relations courses at Monmouth are designed to teach public relations theory and its practical application. Experiential education is a key component to a Monmouth education, and to that end, the CPC program has enhanced its offerings by requiring learning outside of the traditional classroom.


    EVOLVING COURSE WORK

    Communication professionals in the contemporary workforce are expected to be able to construct public and/or organizational messages via convergent media outlets. Monmouth has responded to this need by offering the Message Construction - Audio, Video, and Web course. By offering a combination of theoretical reflection and hands-on practice, this team-taught course provides students with the skills needed to produce Web-based material for both profit and nonprofit organizations. This remainder of the 12-credit graduate-level certificate program requires a pair of core courses in:

    • Principles of Public Relations
    • Advanced Public Relations Planning

    Students then select two courses from the following:

    • Crisis and Issues Management
    • Public Relations and Fundraising
    • Special Event Planning
    • Strategic Digital Communication
    • Global Communication
    • CPC Internship
    • Communication Ethics
    • Public Opinion and Media
    • Mass Media: Public Interest, Corporate Profit
    • Global Media and New Technologies

    Check out our curriculum chart for the complete list of required courses.

    *Bureau of Labor Statistics and U.S. Department of Labor

  • “I've been in the PR, advertising, and marketing industry for a couple of decades now, and I saw and heard from other professionals that Monmouth had some terrific programs.”

    —Anita O'Malley '12