• Dr. Michaeline Skiba

    Michaeline Skiba

    Associate Professor of Marketing

    Office: Bey Hall 156

    E-mail: mskiba@monmouth.edu

    Telephone: 732-263-5862


    CURRICULUM VITAE

    COURSES TAUGHT

    RECENT PUBLICATIONS


    OVERVIEW

    Dr. Michaeline Skiba teaches both undergraduate and graduate courses within the department, and graduate courses in the MBA program – Healthcare Management Track. Prior to her academic appointment, Dr. Skiba had a 20+ year business career during which she held senior management positions within three Fortune 500 companies and where she designed, developed, and delivered both line and staff management marketing and management materials. These programs centered on professional development topics that included pharmaceutical marketing strategy (pre-launch), healthcare symposia and colloquia (for CME and CPE credit), journal supplements, market research (focus groups and telephone-based interviews), professional communications, and a variety of management techniques.

    In addition to her business and teaching experience, Dr. Skiba is a prolific published author of chapters in books and a number of journal articles that have won both national and international awards.

    Dr. Skiba earned a B.S. in education and biological sciences from Loyola University Chicago; an MSIR in human resources management from Loyola University Chicago; an M.Ed. in instructional technology from Boston College; and an Ed.D. from Columbia University.

    COURSES TAUGHT

    SPRING 2014

    PRINCIPLES OF MARKETING BK250

    DESCRIPTION: Fundamental concepts involved in satisfying consumer objectives through goods and services; consumer characteristics; marketing system environments; middlemen; analysis of consumer and industrial goods; physical distribution. This course provides the student with a broad understanding of marketing, including the relationship of marketing to global, ethical, technological, environmental, and diversity issues; defines the marketing function and analyze the elements of the marketing mix; and provides students with a working marketing vocabulary.

    CONSUMER BEHAVIOR BK 404

    DESCRIPTION: A marketing strategy approach evaluating consumer attitudes and buying patterns; motivational and cognitive aspects of buying behavior; target market identification; and social class relationships.

    RECENT PUBLICATIONS

    JOURNAL ARTICLES

    Skiba, M. and O’Halloran, P. (2013), It’s (Not) the Economy, Stupid:’ Wasted Opportunities (Apologies to James Carville).”  Management Research Review, Volume 36, Issue 6, pp. 562-579.

    Skiba, M. and Paul, D. (2012), A Qualitative Overview of the Health Insurance Market for Pets. Journal of Marketing Development and Competitiveness, Vol. 6, Number 1, pp 88-95.

    Skiba, M. and Nersesian, R. (2012), Against the Wall-Mart: Does Market Power Condone Bad Behavior” Journal of the North American Management Society, Winter, Volume 6, Number ½, pp. 51-58.

    Skiba, M. and Rosenberg, S. (2011), The Disutility of Equity Theory in Contemporary Management Practice. Journal of Business & Economic Studies, Vol. 17(2): 1-19.

    Marshall, K., Skiba, M. & Paul, D. (2010), The Need for a Social Marketing Perspective of Consumer Driven Health Care. International Journal of Pharmaceutical and Healthcare Marketing, Vol. 3(3): 236-257. In 2011, this paper received the Emerald Literati Network 2010 Award for Excellence.

    PRESENTATION OF PAPERS (PROCEEDINGS PUBLICATIONS)

    Skiba, M. and O’Halloran, P. (2013), It’s (Not) the Economy, Stupid:’ Wasted Opportunities (Apologies to James Carville).”  Management Research Review, Volume 36, Issue 6, pp. 562-579.

    Skiba, M. and Paul, D. (2012). Has Gender Equity Improved? An Examination of the Challenges Faced by Professional Women in Leadership. Presented at the MBAA International/Business and Health Administration Association annual meeting.

    Skiba, M. and Rosenberg, S. (2011), Employment and Equity Theory: the Erosion of an Established Relationship. Presented at the Northeast Business & Economics Association annual conference.

    Paul, D. and Skiba, M. (2011), There’s a Growing Market for Health Insurance, But It’s NOT the Market You Think: Health Insurance for Pets. Presented at the MBAA International/Business and Health Administration Association annual meeting. This paper earned a Best Paper Award in the Healthcare Marketing Track as determined by peer evaluation.