Assistant Professor of Marketing
Office: Bey Hall 152
Dr. Rocereto received his PhD in Marketing and his MBA degrees from Drexel University. He has been teaching at Monmouth University since 2006.
His primary areas of teaching include principles of marketing, consumer behavior, personal selling, and graduate marketing research. Dr. Rocereto's research focuses on branding strategies and customer loyalty.
He resides in Haddonfield, NJ.
CONSUMER BEHAVIOR BK 404
DESCRIPTION: Fundamental concepts involved in understanding consumer behavior including consumer attitudes and behavior, the consumer purchasing process, pre-purchase evaluation, consumer choice, and post-purchase evaluation.
MANAGEMENT AND MARKETING OF SERVICE ORGANIZATIONS BM 421
DESCRIPTION: This course examines the application of the conceptual framework of marketing and management within the service business context. The course will focus on the characteristics of the service environment, as well as important considerations in the services marketing mix.
MARKETING RESEARCH BK 533
DESCRIPTION: Fundamental concepts involve marketing research including the role of marketing research, technology in the research process, designing the research project, gathering and collecting data, and analyzing the data and reporting the results.
Rocereto, Joseph F. and Joseph B. Mosca (2012), “The Differential Roles of Product Brand Image and Store Brand Image in Retail Loyalty: A Self-Concept Image Congruity Perspective,” Journal of Business & Economics Research, 10 (2) (February), 77-96.
Rocereto, Joseph F. and Joseph B. Mosca (2012), “Self-Concept, Gender, and Product Type: An Investigation of Brand Loyalty,” Journal of Business & Economics Research, 10 (1) (January), 25-36.
Rocereto, Joseph F., Joseph B. Mosca, Susan Forquer Gupta, and Stuart L. Rosenberg (2011), “The Influence of Coaching on Employee Perceptions of Supervisor Effectiveness and Organizational Policies,” Journal of Business & Economics Research, 9 (6) (June), 15-23.
Rocereto, Joseph F., Marina Puzakova, Rolph E. Anderson, and Hyokjin Kwak (2011), “The Role of Response Formats on Extreme Response Style: A Case of Likert-Type versus Semantic Differential Scales,”Advances in International Marketing, 22, 53-71.
Rocereto, Joseph F., Susan Forquer Gupta, and Joseph B. Mosca (2011), “The Role of Flextime Appeal on Family and Work Outcomes among Active and Non-Active Flextime Users: A between Groups and within Groups Analysis,” Journal of Business & Economics Research, 9 (3) (March), 57-66.