Associate Professor of Marketing
Office: Bey Hall 156
E-mail: mskiba@monmouth.edu
Telephone: 732-263-5862
Dr. Michaeline Skiba
CURRICULUM VITAE
Dr. Michaeline Skiba teaches both undergraduate and graduate courses within the department, and graduate courses in the MBA program – Healthcare Management Track. Prior to her academic appointment, Dr. Skiba had a 20+ year business career during which she held senior management positions within three Fortune 500 companies and where she designed, developed, and delivered both line and staff management marketing and management materials. These programs centered on professional development topics that included pharmaceutical marketing strategy (pre-launch), healthcare symposia and colloquia (for CME and CPE credit), journal supplements, market research (focus groups and telephone-based interviews), professional communications, and a variety of management techniques.
In addition to her business and teaching experience, Dr. Skiba is a prolific published author of chapters in books and a number of journal articles that have won both national and international awards.
Dr. Skiba earned a B.S. in education and biological sciences from Loyola University Chicago; an MSIR in human resources management from Loyola University Chicago; an M.Ed. in instructional technology from Boston College; and an Ed.D. from Columbia University.
SPRING 2011
MANAGEMENT AND ORGANIZATIONAL BEHAVIOR BM 250
DESCRIPTION: The objective of this course is to help increase your knowledge of management concepts, theories, and principles by describing real world applications and issues encountered in modern businesses and organizations operating within an international environment.
In addition, this course is intended to sharpen your presentation, problem solving, and written skills. As each of you will be considered responsible executives, it is expected that you will practice businesslike procedures. For example, if you were an executive and you could not go to work due to illness, you would be expected to call your office to notify them of your absence.
This course provides a broad survey of the complexities of the management process, and reviews the types of challenges that businesspeople confront in both traditional and non-traditional work settings. It includes coverage of key management functions: planning, organizing, staffing, directing, and controlling, as well as how people behave within their organizational environments.
ETHICS, DIVERSITY & SOCIAL RESPONSIBILITY BM 327
DESCRIPTION: Explores and applies alternative ethical and justice viewpoints to economic, political, and social problems inherent in contemporary business practice. This course presents a focus on management with an increasingly diverse workforce and increasingly complex criteria for measuring organizational performance.
MANAGEMENT OF HEALTH CARE ORGANIZATIONS BH 573
DESCRIPTION: Investigates the evolving management structures of health and health care-related organizations. In addition, the structure of managed care is investigated. The course integrates the changing provider organization, regulatory, and quality assurance agencies and how they are affected by evolving, managed care reimbursement.
JOURNAL ARTICLES
Marshall, K., Skiba, M. & Paul, D. (2010), The Need for a Social Marketing Perspective of Consumer Driven Health Care. International Journal of Pharmaceutical and Healthcare Marketing, Vol. 3(3): 236-257. In 2011, this paper received the Emerald Literati Network 2010 Award for Excellence.
Skiba, M. and Rosenberg, S. (2011), The Disutility of Equity Theory in Contemporary Management Practice. Journal of Business & Economic Studies, Vol. 17(2): 1-19.
PRESENTATION OF PAPERS (PROCEEDINGS PUBLICATIONS)
Skiba, M. and Mosca, J. (2010), Strategies for Preventing the Consequences of Persistent Underemployment Among Professional-Level Workers in the United States. Presented at the 10th Annual Global Conference on Business & Economics.
Skiba, M. (2010), The Rise of Indifference: Illegal Pharmaceutical Marketing Practices. Presented at the MBAA International/Business and Health Administration Association annual meeting.
Skiba, M. and Rosenberg, S. (2011), Employment and Equity Theory: the Erosion of an Established Relationship. Presented at the Northeast Business & Economics Association annual conference.
Paul, D. and Skiba, M. (2011), There’s a Growing Market for Health Insurance, But It’s NOT the Market You Think: Health Insurance for Pets. Presented at the MBAA International/Business and Health Administration Association annual meeting. This paper earned a Best Paper Award in the Healthcare Marketing Track as determined by peer evaluation.
