Associate Professor of Marketing and Health Care Management
Coordinator, Graduate Concentration in Health Care Management
Office: Bey Hall 148
For a business academic, Dr. Paul has a somewhat eclectic background. After receiving his B.Sc. in Chemistry and Mathematics from Hampden-Sydney College and his D.D.S. from the Medical College of Virginia, he practiced general dentistry for more than 20 years. During this time, he served 8 years on the Board of Directors of the Virginia Academy of General Dentistry, and 12 years as Assistant Director/Director of a hospital-based Dental General Practice Residency. While practicing dentistry full time, he attended Old Dominion University, where he received his M.B.A. in Marketing. While practicing dentistry part-time he earned an M.A. in Economics and a Ph.D. in Marketing from Old Dominion, while simultaneously serving as president of his local dental society.
Dr. Paul holds numerous honorary and/or earned fellowships in state, national, and international health and academic organizations. These organizations include the Academy of General Dentistry, the Pierre Fauchard Academy, the Royal Society of Health (England), the Virginia Dental Association, the International College of Dentists, the American College of Dentists, and the Academy of Marketing Science.
He served 6 years as chair of the Department of Management and Marketing at Monmouth University, and coordinator of the Graduate Program in Health Care Management at Monmouth University. He teaches graduate courses in health care marketing, health care management, and health care economics, and undergraduate courses in principles of marketing, marketing research, marketing and management of service organizations, marketing strategy, and healthcare management and marketing. At Monmouth, he served 6 years as chapter president of Beta Gamma Sigma, the honor society for students enrolled in AACSB-approved Colleges of Business Administration. Dr. Paul is the only faculty member in the School of Business Administration to have won all three Beta Gamma Sigma Awards: Service (2001), Research (2002), and Teaching (2004).
Dr. Paul's current research interests center on the interface of healthcare and business. In a thirteen-year academic career, he has published more than 90 refereed articles in such journals as the Journal of Marketing Development and Competitiveness, the American Journal of Business Education, the Journal of Hospital Marketing, the International Journal of Medical Marketing, Hospital Topics, Clinical Research and Regulatory Affairs, the Journal of the American Dental Association, the Marketing Management Journal, the Journal of Consumer Marketing, the Journal of Non-Profit and Public Sector Marketing, and Health Marketing Quarterly, as well as in numerous regional, national, and international conference proceedings. Four additional journal articles and seven additional Conference Proceedings are currently forthcoming. He has received 9 Best Paper in Track and 2 Best Paper in Conference Awards at conferences, and a Highly Commended Paper Award for the second best paper published in International Journal of Pharmaceutical and Health Care Marketing in 2009. He also received 4 Bright Ideas Awards in a statewide competition of manuscripts which deans of all business schools in New Jersey evaluated as having the greatest impact for business practitioners or on advancing knowledge in the discipline. As a result of these Bright Ideas Awards, he received a 3-Peat Award in 2004 and was recognized for winning the most such awards in New Jersey between 2001 and 2011. In addition to publishing, he served for 8 years as co-editor of Health Marketing Quarterly (subsequent to publishing in this journal).
MARKETING RESEARCH BK 401-01
DESCRIPTION: Methods, tools, and reasons for marketing research in support of distribution planning and policy formulation by top management; basic planning, survey design, preliminary testing, field interviewing, sampling, data processing, and analysis.
MARKETING AND MANAGEMENT OF SERVICE ORGANIZATIONS
DESCRIPTION: This course examines the applications of the conceptual framework of marketing and management within the service business context. The course will focus on the characteristics of the service environment as well as important considerations in the service marketing mix.
(all double-blind, peer reviewed)
Mosca, B., Joseph, Daniel R. Ball, John S. Buzza, and David P.Paul, III (2010), “A Comprehensive Student-Based Analysis of Hybrid Courses: Student Preferences and Design Criteria for Success,” American Journal of Business Education, 3(5), 7-21.
Marshall, Kimball P., Michaeline Skiba, and David P. Paul, III (2009), “The Need for a Social Marketing Perspective of Consumer Driven Health Care,” International Journal of Pharmaceutical and Health Care Marketing, 3(3),236-257.
Chandra, Ashish, Davis Dunn, and David P.Paul, III (2008), “ Consumers’ Perceptions and Opinions of Sports Injuries: An Exploratory Empirical Study,” Hospital Topics, 86(1), 32-37.
Mosca, Joseph B., David P. Paul, III and Michaeline Skiba (2007), “Action Learning in Action: How Business Students Strengthen Their Knowledge Bases Through Work-Based Experiential Methods,” Journal of College Teaching & Learning, 4 (12), 51-58.
Emmett, Dennis, David P. Paul, III, Ashish Chandra and Hilton Barrett (2006), “Pharmacy Layout: What Are Consumers’ Perceptions?” Journal of Hospital Marketing and Public Relations, 17(1), 67-77.
Chandra, Ashish, John B. Finlay and David P. Paul, III (2006), “Overall Outpatient Satisfaction and Its Components: Perceived Changes at the Huntington VA Medical Center over Five Overall Outpatient Satisfaction and Its Components: Perceived Changes at the Huntington VA Medical Center over Five Years,” Hospital Topics, 84 (4), 33-36.
Nass, Leonard, David P. Paul, III, Gwendolyn Y. Alexis, and Marilyn C. Crocker (2006), “Coming to America: Guidelines and Suggestions for a European Medical Device Company Wishing to Enter the US Market,” Journal of Medical Marketing, 6 (3), 172-187.
Mosca, Joseph B., David P. Paul, III and Michaeline Skiba (2006), “Technology Increases Students’ Attention,” Journal of College Teaching and Learning, 3 (8), 7-13.
Chandra, Ashish, Lisa A. Smith, and David P. Paul, III (2006), “What Do Consumers and Healthcare Providers in West Virginia Think of Long-Term Care?”, Hospital Topics, 84 (3), 33-38.
Emmett, Dennis, David P. Paul, III, Ashish Chandra, and Hilton Barrett (2006), “Pharmacy Layout: What Are Consumers’ Perceptions,” Journal of Hospital Marketing and Public Relations, 17 (1), 67-77.
Paul, David P. III, Ashish Chandra and Frank Lambrinos (2006), “Global Pharmaceutical Costs: Evaluating the American Approach,” Journal of Medical Marketing, 6 (1), 38-48.
Chandra, Ashish, Charles E. Pettry, Jr. and David P. Paul, III (2005), “Telemedicine from a Macromarketing Viewpoint: A Critical Evaluation with Proposed Licensing Strategies”, Journal of Non-Profit and Public Sector Marketing, 13 (1/2), 111-135.
Chandra, Ashish, David P. Paul, III and Dennis Emmett (2005), “Health Food Advertising: Consumer Perceptions, Behavior, and Acceptance”, Journal of Medical Marketing, 5 (1), 57-65.
* Paper personally presented at conference
Russell Holstein and David P. Paul, III, “Finding In-Network Mental Health Services: A Phantom Network Odyssey,” World Neighbours Sharing Strategies to Transform Healthcare: Proceedings of the Fifth International Conference on Healthcare Systems, Dennis Emmitt, Proceedings Editor, 151-158.
Chandra, Ashish, Mandy Pennington, and David P. Paul, III (2008), “An Evaluation of Government Involvement in the Health Care System,” Proceedings of the Association of Collegiate Marketing Educators, Vaidotas Lukosius, Proceedings Editor, 192-202.
Marshall, Kimball P., David P. Paul, III and Michaeline Skiba (2008), “Social Marketing Challenges Facing Consumer Driven Health Care”, Proceedings of the Business and Health Administration Association, William B. Stroube, Proceedings Editor, 185-192.
Chandra, Ashish, Charity Cole and David P. Paul, III (2008), “Quality Rating Factors that Influence Consumers’ Behavior When Selecting Heart Diseases-Related Medical Centers,” Proceedings of the Business and Health Administration Association, William B. Stroube, Proceedings Editor, 40-51.
* Gussman, Debra and David P. Paul, III (2007), “A Hospitalist for Obstetrics: The Laborist,” Proceedings of the Business and Health Administration, 238-248.
* Stier, Daniel and David P. Paul, III (2007), “Disease Management Programs: Quality and Cost Impacts,” Proceedings of the Business and Health Administration, 249-256.
* Frank, Eliott and David P. Paul, III (2007), “Health Care Reform: A Comparison of Four Different Approaches,” Proceedings of the Business and Health Administration, 257-262.
* Paul, David P., III (2007), “How Important Are ‘Importance Weights’ in Measuring Service Quality of Periodontists?” Proceedings of the Atlantic Marketing Association, Jerry W. Wilson, Proceedings Editor, 90-94.
Chandra, Ashish, David Dunn and David P. Paul, III (2007), “An Exploratory Study of Consumers Perceptions and Opinions Pertaining to Sports Injuries - Opportunities for Preventive Medicine, Rehabilitative Services, and Sports Related Protective Gear Marketers,” Advances in Marketing: 2007 ACME Proceedings, Phil Rutsohn, Proceedings Editor, 264 – 271.
Mosca, Joseph, David P. Paul, III, and Michaeline Skiba (2007), “Enhancing the Learning Experience to Increase and Reinforce Knowledge for Business Students,” European Applied Business Research and Excellence in Teaching and Learning Conference Proceedings, 1-8.