Amy Handlin, PhD

Associate Professor

Office: Bey Hall, Room 143

Phone: 732-571-3659

Email: ahandlin@monmouth.edu

Fall 2014 Office Hours:
By appointment

Regularly Taught Courses:

Principles of Marketing BK 250

Principles of Advertising BK 411

About:

Dr. Amy Handlin has been at Monmouth since 1991. She holds a BA from Harvard, an MBA from Columbia, and a PhD from New York University. She currently teaches marketing and advertising on the undergraduate level, and marketing management in the MBA program.

She has a particular research interest in prescription drug advertising, and has also written about survey design, message framing, information comprehension, and other marketing communication topics.

As a consultant, she has designed and analyzed qualitative and survey research to boost brand image, positioning, and fund raising for non-profit organizations. She is particularly knowledgeable about focus group and concept testing methodologies. She also has 20 years experience with state, county, and local government.